RMRB 1375 – Building an eCommerce Business Making $52K per Year in the Apparel & Accessories Niche

In this episode, Lauren talks to the seller of an eCommerce and DropShipping business created in September 2021 in the apparel & accessories and lifestyle niches. Listen in to find out how the business makes an average of $52,090.00 per year in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more.

Visit https://empireflippers.com/listing/97467 to learn more about this business.

Listen to this episode

Transcript

Forget gurus. Forget anyone claiming to be an online business expert without going through the challenges of entrepreneurship themselves. The Real Money, Real Business Podcast is here to prove that the best insights in online business come from your fellow online business builders.

We dig into the stories of entrepreneurs selling their businesses on the Empire Flippers Marketplace so that you can learn how they made their businesses profitable, how they overcame obstacles, and what lessons they learned on their online journeys. If you want to take your business and your knowledge to the next level, you've come to the right podcast. Let's get started.

Hey, everyone. Welcome to another episode of the Real Money, Real Business Podcast. We record these interviews so that potential buyers can learn more about the business and the seller to help them make an informed buying decision.

If you would like to learn more about this business, including details like what type of business it is, how much revenue and profit it makes, and all of the assets included with the business, simply visit empireflippers.com/marketplace and search for this business's listing number, which you can find in the video thumbnail and in the description. Or, if you're watching this on YouTube, you can click the link in the description to go straight to the listing.

So, without further ado, let's get into this interview.

First up, let's learn a little bit about you. Can you tell us about your background in building and running online businesses?

I started this business four years ago following an unexpected incident with one of my former friends. I had to start from scratch. It was my first serious business, so to speak. I really enjoyed the e-commerce field, which is why I started. Even though it's challenging and stressful, it inspired me to launch two more stores. That's why I want to continue with the others, too. This is also the reason why I want to sell this one.

Why are you selling the business now instead of keeping it and growing it further?

I'm selling this one because I already have another store that I would like to prioritize. After selling this one, I also plan to open a store related to my hobby and passion, which is plants. I would like to open a store related to accessories for plants, and for that I need more free time to set up another store.

That's why I want to sell this business. I also feel that I cannot grow it anymore and don't have the capabilities or skills to grow it beyond this point.

Can you describe the amount and type of work that you do on this business to maintain it, specifically the sales and product-listing aspects?

I connect those tasks to ChatGPT and Ahrefs. Using the workflow feature on ChatGPT, it automatically handles the listing aspects, such as editing product listings, adding products, editing products, and generating new images for products.

For SEO, the same is connected to SEO software, which does the research and changes the SEO title and SEO description for each product according to the keywords that have the biggest potential for ranking for that stock.

The daily workflow is mostly posting and placing orders with the supplier. It can take about two or three hours a day because you have to generate the posts and post them on each Instagram page.

If you were to keep this business, what are some of the ways you would try to grow it?

I think, to be honest, I never really focused on running ads on Meta Ads, Google Ads, or any other platform. This would certainly help accelerate the business's growth more quickly and significantly.

Right. What would you say are the biggest risks with this business that buyers should be aware of?

I think risk exists in any business if it's not managed properly, but there is no particular risk here. The industry is fairly common. It's not something involving glass or anything that could get you in trouble. It's also not precious material, so it's not something that's really niche or dangerous, legally speaking.

As long as the delivery method and customer support remain as effective as they have been so far, they should not cause any major problems. This business should run fine.

How much support are you willing to offer the buyer who acquires this business?

The support I'm going to offer is helping the buyer connect with the supplier, understand how to place orders, post content, generate content, decide what to post, and choose which products to add to the store.

I'll also show them how to use ChatGPT to handle tasks related to editing and adding products. I can also connect the Gmail account in order to help with customer support. I haven't tried it, but it can be done.

I'm also willing to help with other specific issues, if any, that the buyer doesn't understand or would like to know more about.

Are you open to negotiating something like an earn-out agreement?

No, I'm not open to an earn-out payment structure.

Okay, final question. If you had to put yourself in the shoes of a buyer, why is your business worth buying?

I think it's worth buying because it generates a steady organic income, which means it's not a major source of stress for the buyer. They can be certain the business won't drop to zero, as can happen with stores that rely on Meta Ads or other paid platforms, which can suspend your account at any moment.

That's why I think it's worth buying. It offers stable, long-term revenue and has been consistently generating income for the last four years, with only a single month in the negative or with a profit below 1,000 and 500, so it never generated below that.

The lowest month in the last 12 months, I think, was about 2,000 in profit. That was the lowest, and it was in Q1, of course.

All right, everyone. Thanks for listening. To learn more and see if this business is still for sale, head over to empireflippers.com/marketplace and search for this business's listing number, which you can find in the video thumbnail and description.

Or, if you're watching this on YouTube, click the link in the description to go straight to the listing. Once you've unlocked this listing, you'll find everything you need to know about this business.

Thanks for joining us. See you next time.