EFP 176: Rand Fishkin on Moz and the Future of SEO

Justin Cooke

May 3, 2018

Rand Fishkin is an old-school SEO gangster.

Seriously – if you’ve been even partially involved in SEO in the last decade, you’ve likely come across Rand through his blog or his Whiteboard Friday series.

His company went from a mom-and-pop type SEO blog to a $40M+ per year powerhouse over at Moz.com.

And, as it turns out, he’s now leaving the company.

As customers of Moz and having followed his work for so many years, I had to sit down with him to hear the story. We dig into how he scaled Moz into the company it is today, the struggles he went through going from a 7-8 figure business, look at Rand’s views on transparency, and finally take a look at the projects he’s working on next.

I’m really proud of this episode and Rand was extremely open and gracious with his time/knowledge. Hope you like the show as much as I did!

Check Out This Week’s Episode:

Direct Download – Right Click, Save As

Topics Discussed This Week:

  • Scaling & Growth At Moz
  • Looking At The SEO Industry In 2018 And Beyond
  • The Value And Risks With Transparent Businesses
  • New Projects For Rand Fishkin


Spread the Love:

“Build the MVP, iterate and then try and figure out how to scalably, affordably acquire customers.” – Rand – Tweet This!

“I would hire fewer people. I would pay them more and I would expect more of them.” – Rand – Tweet This!

“Transparency breeds trust, that it earns right kinds of customers.” – Rand – Tweet This!

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Are you currently scaling a SaaS company? Have any thoughts on scaling from 7 – 8 or 9 figures? We’d love to hear from you in the comments below!

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  1. Ben says:

    Is this available on Apple Music / iTunes? Dont want to have to manually download each episode weekly.

    • Greg Elfrink says:

      Hey Ben :-)

      It is on iTunes, just search for the “Empire Flippers Podcast” and you’ll find it! We have tons of episodes in our backlog for you to go through as well. If you like it, we’d love it if you left a review as it helps us to really grow the podcast

      • Ben says:

        :O No idea how I missed it first time! Thanks for making me take a second look :)

        • Greg Elfrink says:

          Haha no worries man! It happens :-)

          Can always leave a 5-star review saying, “That Greg guy they have is super responsive in helping me find this podcast!” :P

          In all seriousness, hope you enjoy the episodes, there’s a lot of value there to unpack!

  2. Viola says:

    Thank you for this honest interview, Rand and Justin. It has been beautiful, insightful and raw. I appreciate your time and transparency, Rand. All the best.

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