Home, Lifestyle
Home, Lifestyle
First Made Money
11th of October, 2023
(2 years 8 months old)
Assets Included in the Sale
- Primary Domain
- Email Address
- Seller Central Account
- Brand Registry
- Shopify Account
- Supply chain + Customer Service
- US Trademark
- US Trademark additional class (live pending)
- Software Tools
- Email List
- GS1 Account
- All Images & Copy Materials
Listing Details
This established brand operates across Amazon FBA and Shopify, serving the home goods and wellness market with a portfolio of more than 40 SKUs. Nearly every product in the catalog is a proprietary design developed from scratch with custom tooling and unique specifications, rather than being sourced from standard suppliers or available through wholesale platforms. Many products have undergone multiple iterations based on real customer feedback, creating a significant barrier to entry for competitors seeking to replicate the catalog.
The business has built a strong brand presence within a high-margin niche, supported by repeat customers, diversified product offerings, and a growing direct-to-consumer channel. Profit is well distributed across the portfolio rather than being concentrated in a small number of hero SKUs, reducing risk and providing long-term stability for a new owner. While the majority of revenue is generated through Amazon, the Shopify store has demonstrated consistent month-over-month growth driven entirely by organic Google traffic, with no paid advertising currently in place.
Operations are streamlined through an experienced supply chain manager who oversees sourcing, inventory planning, and restocking, while the owner remains focused on high-level oversight requiring approximately five hours per week. The brand is protected through Amazon Brand Registry and has established supplier relationships that support continued product expansion. Inventory is stored within Amazon's AWD network, creating a streamlined supply chain that supports efficient stock replenishment into Amazon FBA while minimizing operational complexity for the owner.
Disclaimers:
The legal entity section of the Seller Central account is currently locked to Bulgaria meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.
Certain products included within the inventory portfolio are intended for adult audiences.
Earnings
Site Traffic
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- Detailed proof of earnings and traffic
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What would you offer for this listing?
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Expanding paid advertising and influencer partnerships across niche-friendly channels
- Entering international marketplaces like Amazon Europe and Amazon Canada
- Launching additional products from ready prototypes and existing supply chain
- Scaling the high-ticket pre-sale product with targeted marketing
- Improving email, SMS, and loyalty retention flows to increase repeat purchases
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Approving supplier payments based on supply chain manager instructions
- Adjusting pricing when stock shortages are anticipated
- Launching new products
Seller Support Includes
The seller is willing to provide 60 days of email and phone/video call support to ensure a smooth transition. This includes walkthroughs of the full supply chain process, introductions to the supply chain manager, access to supplier contacts and pricing, training on Sellerboard and Shopify analytics setup, guidance on seasonal business patterns, and shared SOPs, listing optimization notes, keyword research, product prototypes, and designs. The seller is also available for occasional follow-up questions by email after the 60-day period.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon, Shopify
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