Baby Care
Baby Care
First Made Money
1st of September, 2018
(7 years 7 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Employee Contracts
- Supplier Contracts
- Supplier Relationships
- Shopify Account
- Social media accounts/pages (Facebook, Instagram, Pinterest, TikTok, LinkedIn)
- Trademarks
- Email list (58,124 subscribers)
- Advertising accounts
- Etsy Store - Baababy Lambskins
- Not on the High Street Store
- Google My Business Profile
- Dropbox - stock imagery, logos, all imagery and video content
- Mintsoft - software to link to warehouse/fulfilment centre
- Secondary Domains
Listing Details
This is an opportunity to acquire a well-established eCommerce brand founded in late 2018, operating in the baby clothing and accessories space with products made from a distinctive, specialized material. The business is based in the United Kingdom and has built a strong reputation for quality, safety, and customer satisfaction.
The brand has won multiple UK awards and benefits from exceptional social proof, with over 1,200 customer reviews averaging 4.9 stars on Reviews.io and 91% five-star ratings on Trustpilot. Intellectual property is well protected, with trademarks registered in the UK, Europe, and the United States, providing strong brand defensibility and long-term value.
Operations are streamlined with one full-time employee handling marketing, social media management, and customer support. SEO is outsourced, and a third-party logistics provider manages fulfillment and delivery, keeping day-to-day operations efficient. The seller spends approximately 15 hours per week overseeing the business.
Financially, the business operates with a COGS of 31% and healthy net margins of approximately 28%. The main operational considerations are seasonal demand—particularly a strong Q4 due to the nature of the products—and the seller’s limited time and capital to further scale the brand. With strong foundations, premium positioning, and outstanding customer trust, this business presents a compelling opportunity for a buyer with the resources and expertise to manage seasonality and unlock the next phase of growth.
*Inventory is not normally included in the list price; further details can be provided to Unlockers.
Earnings
Site Traffic
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- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
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What would you offer for this listing?
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Geographic expansion: Offsetting UK seasonality by targeting colder regions (U.S., Canada, Australia) and potentially placing stock in a U.S. warehouse for faster delivery and fewer customs issues.
- Seasonal product depth: Increasing autumn/winter inventory, adding new colorways, and launching complementary variations to meet proven demand.
- New verticals via partnerships: Leveraging brand expertise and the relationship with DEBRA to expanding into adjacent use cases using existing third-party products to minimizing upfront costs.
- Product line extension: Broadening the wear range and introducing coordinated accessories, enabling higher AOV through bundled gifting options.
- Collaborations: Developing exclusive co-branded or special-edition products with complementary brands, including bespoke items for manufacturers.
Risks
- Google algorithmic changes could cause traffic to fluctuate.
- An increase in ad pricing could adversely affect the economics of the business.
Work & Skills Required
- Monitoring stock levels and placing reorders as needed to maintain availability
- Updating the website to reflect seasonality and trends, including adding new content (e.g., blogs, guides)
- Reviewing and adjusting Google and Facebook ad campaigns as required
- Managing imports and addressing any supply chain matters, including evaluating new suppliers
- Tracking sales performance versus prior periods and supporting the employee on marketing initiatives
- Reviewing traffic sources and identifying opportunities to improve growth and conversion
- Reviewing marketing plans, upcoming promotions, and sales strategy
- Assessing the product range, identifying slow-moving inventory, and exploring new product development ideas
Seller Support Includes
The Seller is willing to offer 3 months of full support to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller is looking to pursue other opportunities.
Other Information
Work Required Per Week: 15 Hours
Private Blog Network (PBN): No
Domain Type: .uk
Platform: Shopify
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