Beauty, Apparel & Accessories
Beauty, Apparel & Accessories
First Made Money
31st of May, 2023
(2 years 10 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Employee and Freelancer Contacts
- Supplier Contract and Relationship
- Shopify Account
- Social media accounts/pages (Instagram)
- Copyrights
- Email list (130.000 subscribers)
- Advertising Accounts
- Influencer List
Listing Details
This e-commerce brand, founded in 2023, specializes in beauty and hair products, offering a variety of personal styling tools and accessories. The company focuses on creating user-friendly, high-quality, and cruelty-free products. With a strong presence in the Central European markets, the brand has achieved remarkable growth, with revenues more than doubling over the past year. This success is driven by a strong advertising strategy and a robust TikTok/influencer marketing campaign featuring high-quality content and customer testimonials.
The business operates exclusively through its Shopify store, with 86% of sales in Germany, 10% in Austria, and 4% in Switzerland. A single manufacturing partner in China produces the custom-branded products, which are then shipped directly to customers from their warehouse. A team of 11 German-based freelancers manages key operations, including customer support, influencer outreach, sourcing, and performance monitoring.
*Inventory is not normally included in the list price; further details can be provided to Unlockers.
Earnings
Site Traffic
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Opportunities
- Scaling paid advertising, especially Meta and TikTok, which has seen strong ROAS across multiple campaigns (reach out to the Seller for more details).
- Expanding the currently underutilized email and SMS marketing funnel.
- Testing new international markets, especially English speaking countries.
- Increasing the quantity of upfront inventory purchases and optimizing shipping could materially improve the profit margins of the business.
Risks
- Changes in manufacturing and shipping costs can affect the margins of the business
- Changes in ad pricing may adversely affect the economics of the business.
Work & Skills Required
- Communicating with employees.
- Conducting research and setting strategy.
- Monitoring business and advertising performance.
Seller Support Includes
The Seller is willing to offer 30 days of email and phone support to ensure a smooth transition of the business.
Reason for Sale
The Seller would like to explore on other opportunities.
Other Information
Work Required Per Week: 25 Hours
Private Blog Network (PBN): No
Domain Type: .de
Platform: Shopify
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