Niche: Jewelry

Listing Details

Launched in 2010, this UK eCommerce brand specializes in vintage-inspired fashion jewelry, generating revenue across multiple channels. Sales are primarily driven through Shopify B2C (56%), Faire (32%), Amazon FBA (12%), and B2B wholesale (6%). The catalog includes approximately 300 SKUs, many of which are evergreen products, with some selling for over 14 years. Key strengths include a returning customer rate of 17% and year-over-year revenue growth of 30%. The business is fully remote and can be operated from outside the UK.

Inventory is sourced from suppliers in China and shipped in bulk to a UK-based 3PL, where items are received, processed, labeled, packaged, and fulfilled. Operations are handled by a distributed team, including a part-time Marketing Manager (3 days/week) responsible for content and ad management, an Amazon Account Manager, freelance jewelry designers, and Google Ads support via Upwork.

Content is produced in-house, with regular blog posts, newsletters, SEO-focused pages, and product listings distributed via API to Amazon and Faire. With stable product performance, established sales channels, and streamlined remote-first logistics, the business presents an attractive acquisition opportunity in a durable and evergreen niche.

Consistent year-on-year 4.8 ratings on Google, Etsy, and Faire.com reflect strong customer satisfaction in product quality and design.

*The brand also sells on Etsy, which accounts for 24% of total revenue. As Etsy accounts cannot be transferred, the Etsy revenue has been excluded from the P&L and valuation.

*The brand was established in 2010 and has a trading history of 15 years despite the current legal entity being only two years old. Over this period, the founder developed a portfolio of 300+ evergreen SKUs, many of which are 15 years old and continue to sell well. In 2023, the business was restructured, and assets were transitioned to a new company, to support growth and stability. Further details can be provided upon request.