Automotive, Beauty
Automotive, Beauty
Business Started
6th of December, 2013
(10 years 4 months old)
Assets Included in the Sale
- Amazon Seller Central account (19 SKUs)
- Ecommerce accounts (Woocommerce)
- Social media accounts/pages (Facebook, Instagram, Twitter, Pinterest, TikTok, LinkedIn, Youtube)
- Supplier introductions
- Trademarks
- Email list (17k subscribers)
Listing Details
This Amazon FBA business was established in 2013 and features 2 brands. The primary brand sells accessories for cars and trucks and accounts for 98% of total revenue. The business boasts a healthy profit margin of 27%. A significant strength of this business is its impressive product ratings, with the top SKU and its 12 variations rated at 4.4 stars with over 5,000 reviews, highlighting customer satisfaction and product quality. The current owner spends just 10 hours per week overseeing the business.
The smaller brand is in the beauty niche and accounts for 2% of total revenue. There are 19 active SKUs, 16 of which are related to the car and truck brand and the remaining 3 related to the beauty brand. The decade-old FBA business uses 2 suppliers based in China and utilizes a 3PL based in the USA to store roughly 60% of inventory.
*Inventory is not normally included in the list price, further details can be provided to verified buyers.
Earnings
Site Traffic
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Opportunities
- Expanding to European Markets, Australia, and Arab Emirates
- Creating blogs with content marketing to improve SEO
- Improving social media presence
- Expanding the website and DTC sales
- Ultilizing influencer marketing
- Adding new variations for different car models
- Adding automotive accessories for the winter time to complement the summer season
- Increasing external traffic to Amazon
- Selling on other marketplaces such as Wallmart and TikTok
Risks
- An increase in Amazon ad pricing could make the ads unprofitable
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS)
Work & Skills Required
- Performing inventory management
- Running PPC campaigns
- Replying to customers
Seller Support Includes
The Seller is willing to offer 60 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The seller would like to retire.
Other Information
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon FBA, Other
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