Home, Health & Fitness
Home, Health & Fitness
Business Started
2nd of January, 2017
(7 years 3 months old)
Assets Included in the Sale
- Amazon Seller Central account with 17 SKUs + 7 more being launched soon
- Domain including all site content and files
- Employee contacts
- Supplier relationships
- Shopify, Walmart, and Etsy accounts
- Social media accounts (Instagram, Pinterest, Twitter)
- Email lists (1,000 subscribers on Active Campaign, 11,000 customer emails)
- 2 design patents
- *Inventory is not normally included in the list price. Further details will be provided to active Buyers.
- *The process for transferring an Etsy account is fairly straightforward and we have successfully transferred Etsy accounts without issue. However, transferring an Etsy account is a ToS violation and the buyer will have to accept responsibility if any issues arise.
Listing Details
This listing is for an Amazon FBA business created in January 2017 in the home and health & fitness niches. The included Amazon Seller Central account is registered with Amazon Brand Registry and features 17 SKUs for special types of pillows. The top 2 selling SKUs have between 1,400 – 4,400 reviews and 4.4/4.3 stars.
The Seller is in the process of launching 7 new SKUs for variations in materials, designs, and colors of the core SKUs. The business also makes a small amount of earnings on Walmart (1.5%), Etsy (0.5%), and Walmart (0.2%). These have not been included in the valuation but will be included in the sale. The business sells in the US, Canada, and Mexico.
The business has 4 suppliers based in China. Inventory is sent directly from China to FBA; when inventory is maxed out, the rest is backfilled to the 3PL, with smaller shipments from 3PL to Amazon sent as needed.
The business has 3 employees who handle product management, administrative, and social media posting tasks. The administrative employee will not be continuing with the new owner but the other two employees will be willing to continue with a new owner.
Earnings
Site Traffic
We have no data for this site
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Exploring new marketing channels
- Increasing PPC spend
- Promoting the new SKUs
- Expanding into Brazil, the EU, and Australia
Risks
- Amazon can suspend or cancel your FBA account due to a breach of their terms of service (ToS)
- Terms of service changes could lead to closed accounts.
Work & Skills Required
- Delegating tasks to employees and overseeing their work
- Checking daily sales
Seller Support Includes
The Seller is willing to offer 30 days of email and phone support to ensure a smooth transition of the sale.
Reason for Sale
The Seller would like the capital for other projects.
Other Information
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon FBA, Shopify
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