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Food & Beverages

For Sale

Food & Beverages

Display AdvertisingAffiliate
Listing Price $1,832,906
Monthly Multiple 47x
Pricing Periods 12 Months
Avg. Monthly Profit $38,998
Avg. Monthly Revenue $50,062
Profit Margin 78%

Business Started

10th of July, 2010
(12 years 4 months old)

Assets Included in the Sale

  • Primary domain including all site content/files
  • Secondary domain and all site content/files
  • One redirect domain
  • Contractor contracts
  • Social media accounts/pages (18 accounts/pages for Facebook, Twitter, Instagram, Pinterest, TikTok, Youtube, LinkedIn, PUBLC, and Mewe)
  • Two email lists (78k+ subscribers)
  • Five branded ebooks
  • Trademarks
Listing Details

This listing is for a display advertising and affiliate business created in July 2010 in the food & beverages niche. The business consists of two WordPress sites that feature informational content, recipes, and buying guides related to cooking and lifestyle topics. One of the sites is well-aged and entered the popular niche early, and the brands have over 3.7M social followers. The sites drive significant traffic from multiple sources and have grown year on year over the past 6 months.

This business generates income from display advertising (86%) and affiliate partnerships (14%). The large site has a little over 3000 free website subscribers and 100+ paid subscribers.

For the first website, traffic comes primarily from social (39.39%), organic search (36.04%), and direct (20%). The top three countries driving traffic are the US (80.19%), Canada (7.79%), and the UK (2.33%). The top three pages make up 7.18% of total site traffic, generating 3.56%, 1.95%, and 1.67% of total traffic.

For the second website, traffic comes primarily from social (81.45%), direct (10.14%), and organic (6.49%). The top three countries driving traffic are the US (74.27%), Canada (8.38%), and Australia (3.75%). The top three pages make up 24.06% of total site traffic, generating 13.95%, 5.1%, and 5.01% of total traffic.

VAs, writers, and videographers help run the business; writers write two weekly emails; a blog manager carries out SEO research and content publishing; social sharing used to be handled by VAs, but the Seller is experimenting with handling social sharing themself.

*Proof of payment for certain revenue line items is only available 2-4 weeks after the period it was earned, such as with affiliate earnings paid via PayPal. Check affiliate proof of earnings in previous months to cross-reference how it was entered in the P&L.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Diversifying the income streams by publishing eBooks, digital products, and physical products
  • Growing the Youtube and TikTok channels
  • Increasing the paid subscription price by adding more resources for premium members
  • Google algorithmic changes could cause traffic to fluctuate.
  • Advertiser changes can affect the earnings per click (EPC) in your ad account.
Work & Skills Required
  • Adding images and content to posts
  • Reviewing written content written by writers
  • Writing a weekly email
  • Performing SEO research
  • Checking site statistics to determine if strategy changes are needed
Seller Support Includes

The Seller is willing to offer 3 months of email and phone support to ensure a smooth transition for the Buyer. This is three times more support than is usually offered by Sellers.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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