Niche: Food & Beverages

Listing Details

This listing is for a display advertising and affiliate business created in July 2010 in the food & beverages niche. The business consists of two WordPress sites that feature informational content, recipes, and buying guides related to cooking and lifestyle topics. One of the sites is well-aged and entered the popular niche early, and the brands have over 3.7M social followers. The sites drive significant traffic from multiple sources and have grown year on year over the past 6 months.

This business generates income from display advertising (86%) and affiliate partnerships (14%). The large site has a little over 3000 free website subscribers and 100+ paid subscribers.

For the first website, traffic comes primarily from social (39.39%), organic search (36.04%), and direct (20%). The top three countries driving traffic are the US (80.19%), Canada (7.79%), and the UK (2.33%). The top three pages make up 7.18% of total site traffic, generating 3.56%, 1.95%, and 1.67% of total traffic.

For the second website, traffic comes primarily from social (81.45%), direct (10.14%), and organic (6.49%). The top three countries driving traffic are the US (74.27%), Canada (8.38%), and Australia (3.75%). The top three pages make up 24.06% of total site traffic, generating 13.95%, 5.1%, and 5.01% of total traffic.

VAs, writers, and videographers help run the business; writers write two weekly emails; a blog manager carries out SEO research and content publishing; social sharing used to be handled by VAs, but the Seller is experimenting with handling social sharing themself.

*Proof of payment for certain revenue line items is only available 2-4 weeks after the period it was earned, such as with affiliate earnings paid via PayPal. Check affiliate proof of earnings in previous months to cross-reference how it was entered in the P&L.