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Hobbies, Home, Equipment

For Sale

Hobbies, Home, Equipment

Display AdvertisingAmazon Associates
Listing Price $195,309
Monthly Multiple 47x
Pricing Periods 12 Months
Avg. Monthly Profit $4,156
Avg. Monthly Revenue $4,422
Profit Margin 94%

Business Started

15th of February, 2011
(11 years 9 months old)

Assets Included in the Sale

  • Primary domain including all site content/ files
  • 301 redirect
  • Contractor Contacts
Listing Details

This listing is for a display advertising and Amazon Associates business created in February 2011 in the hobbies, home, and equipment niches. The WordPress site features informational articles about woodworking. The well-established, DR 29 site has a good history and attracts consistent traffic throughout the year. This business requires minimal effort to maintain.

The business earns its income through Mediavine display ads (70.66%) and Amazon Associates (29.34%). The top three traffic channels include organic search (87.56%), direct (11.89%), and social (0.37%). The top three countries driving traffic are the US (66.53%), the UK (12.16%), and Canada (8.51%). The top page on the site accounts for 24.38% of the site’s total views, however, this page is artificially inflated due to a plugin that redirects users back to the page from other areas of the site. With this page excluded, the top three pages on the site make up less than 7.51% of the site’s total views.

The Seller spends around two hours on the business per week, researching content topics, writing and publishing articles, and overseeing freelancers. New content is added to the site on a monthly basis. Some of the content is written by outsourced content writers.

Growth opportunities for the Buyer include researching new topics to write about, scaling content output, creating a forum, and expanding into eCommerce.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Researching new topics to write about
  • Scaling content output
  • Creating a forum
  • Expanding into eCommerce
  • Google updates to ranking factors may influence future traffic performance.
  • Changing display advertisers could lead to a lower CTR (click through rate) generating less revenue.
Work & Skills Required
  • Researching content topics
  • Writing and publishing articles
  • Overseeing freelancers
Seller Support Includes

The Seller is willing to offer 90 days of email support and 3 video calls to ensure a smooth transition of the sale. This is three times the amount of support usually offered by Sellers.

Reason for Sale

The Seller would like to dedicate their time to other projects.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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