Niche: Home, Occasions & Gifts

Listing Details

This listing is for an Amazon FBA and FBM business created in January 2016 in the home and occasions & gifts niches. The business is part of Amazon Brand Registry and features 21 SKUs for household items and products for various occasions. This business is well-aged and has experienced year-over-year growth in sales and net profit. The products have strong reviews, with the top-selling SKU rated at 4.5 stars across 700+ reviews. This business requires minimal time to maintain.

This business sells entirely on the Amazon US marketplace. There are six suppliers, all located in China. There is a sourcing agent that assists in communication with the suppliers, sourcing, inspection, shipping, and customs. The Seller ships inventory 4-5 times per year to a warehouse in Texas. Inventory is shipped to Amazon fulfillment centers as needed. Some of the slower-selling products are currently selling on eBay and Facebook Marketplace, and are fulfilled by the Seller.

The Seller spends an average of four hours per week on the business, printing FBM orders, communicating with the fulfillment team, communicating with the sourcing agent, and hiring workers to unload and organize inventory.

Opportunities for growth include improving inventory management to avoid stock-outs, adding variations of existing products, building out social media channels, and focusing on driving sales through the website. Additional opportunities include building an email list, and selling on other ecommerce platforms such as Walmart.com and Wayfair.

*Due to the shipping delays, the Seller expects certain SKUs to run out of stock which will lead to lower sales in May and June. April has already been impacted by these inventory issues as some of the SKUs were already out of stock in April. The business was also impacted by inventory issues in early/mid 2021.

*The fulfillment of FBM orders is currently handled by a family member of the Seller. The corresponding expense of $1,000 per month is estimated by the Seller based on an hourly rate of $20.

*Two products in the account have been suspended in the past. The first suspension happened with a newly launched product in 2017. In April 2020 another product was suspended by Amazon due to being Covid-19 related. The Seller assumed this was a mistake on part of Amazon, but the Seller planned to discontinue the product so no measures were taken to revoke the suspension.

*The Seller also owns a Shopify website as well as accounts on eBay and Facebook marketplace. The Seller stated these sales channels are only used to sell returns or products that are no longer sold on Amazon and account for less than 1% of total sales. The financials from these sales channels are not included in the P&L and valuation, but the Seller would be willing to transfer the accounts to a Buyer.