Niche: Pet Care

Listing Details

This listing is for a display advertising, Amazon Associates, and affiliate business created in October 2018 in the pet care niche. The WordPress site features buying guides and informational content related to specific household pets. A majority of the business’s traffic is organic and traffic to the site is spread evenly across the top pages. This business comes with a strong backlink profile and minimal time is required to maintain the business.

This business generates revenue from Mediavine display advertising (82%), Amazon Associates (15%), and affiliate partnerships (5%). Traffic comes primarily from organic search (90.22%), direct (8.11%), and social (1.17%). The top 3 countries driving traffic are the US (74.22%), the UK (9.69%), and Canada (5.38%). The top 3 pages make up 8.49% of total site traffic, generating 2.96%, 2.96%, and 2.57% of site traffic respectively.

The Seller spends an average of 2 hours per week publishing content. The Seller says they currently try to publish 2-4 articles weekly, but that the business can continue operating without this level of production.

Included with this business is an email list with 300+ subscribers and an ebook that can potentially be sold to site visitors and email subscribers.

Opportunities for growth include publishing more content based on a keyword research list that the Seller will supply, selling the ebook the Seller has already created, creating a Facebook group, selling Amazon Merch products through a Shopify store that is currently ~80% complete. Other opportunities include building a database of animal breeders for a specific household pet, creating video courses, and working with different affiliate partners.