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Culinary, Health & Fitness

#60394
For Sale
Verified

Culinary, Health & Fitness

Display AdvertisingAffiliateAmazon Associates
Listing Price $283,958
Monthly Multiple 46x
Pricing Periods 12 Months
Avg. Monthly Profit $6,173
Avg. Monthly Revenue $7,651
Profit Margin 81%

Business Started

1st of January, 2011
(12 years 1 month old)

Assets Included in the Sale

  • Domain with all site content and files
  • Social media accounts (Facebook, Instagram, Pinterest, YouTube)
  • Email list (74K+ subscribers)
Listing Details

This listing is for a digital advertising, affiliate, and Amazon Associates business created in January 2011 in the culinary and health & fitness niches. The WordPress site features informational articles, listicles, product roundups, and recipes for natural living. The business has an optimized email list, and there is a nice spread of traffic among the top pages of the site, with the top three pages combined receiving ~13% of all traffic.

The business generates revenue through AdThrive (69%), affiliate programs (28%), and Amazon Associates (3%). The top three channels driving traffic to the site are organic (62.9%), direct (18.95%), and social (15.99%). The top three countries driving traffic are the US (60.21%), CA (9.54%), and the UK (6.68%).

The Seller spends an average of 25 hours per week on the site primarily writing blog posts, taking photographs for content, coordinating with freelancers, and creating newsletters. The Seller plans out content once per month and schedules all social media posts. Most of the content on the site has been written by the Seller, but they have recently been outsourcing writing and photography tasks.

An opportunity for growth highlighted by the Seller is focusing on SEO optimization for content. Along with creating new posts that are SEO optimized, there is also an opportunity for a Buyer to update evergreen and high-performing site content with an SEO focus.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Targeting new keywords
  • Updating existing content
  • Adding new content
Risks
  • Fluctuations in rankings can impact traffic to the business.
  • The network could shut down your account due to a change in their terms of service.
Work & Skills Required
  • Planning and creating content
  • Taking photographs for blog posts
  • Overseeing freelancer work
Seller Support Includes

The Seller is offering 30 days of email support and 2 Skype calls to ensure a smooth transition for a Buyer.

Reason for Sale

The Seller would like to use the capital for other projects.

Other Information

Work Required Per Week: 25 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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