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Hobbies, Outdoors, Survival & Security

For Sale

Hobbies, Outdoors, Survival & Security

AffiliateAmazon AssociatesDisplay Advertising
Listing Price $230,542
Monthly Multiple 40x
Pricing Periods 12 Months
Avg. Monthly Profit $5,764
Avg. Monthly Revenue $7,058
Profit Margin 82%

Business Started

31st of December, 2012
(9 years 11 months old)

Assets Included in the Sale

  • Primary domain and all site content/files
  • Secondary domain
  • Email list (database of 1M+ email addresses)
  • Social media pages/accounts (Facebook, Instagram, Twitter)
  • *We recommend interested Buyers have an approved Adsense account to aid a successful migration of the business.
Listing Details

This listing is for an affiliate, Amazon Associates, and display advertising business created in December 2012 in the hobby niche. The WordPress site features content related to a specific type of hobby. The business has multiple revenue streams, a large email list, and traffic is spread evenly amongst the top pages. Minimal time is required to maintain this business.

This business generates revenue from affiliate partnerships (81%), Amazon Associates (13%), and display advertising (6%). Traffic comes primarily from organic search (62.35%), direct (34.19%), and referral (2.22%). The top 3 countries driving traffic are the US (93.94%), Canada (1.15%), and China (0.56%). The top 3 pages make up 6.56% of total site traffic, generating 2.3%, 2.23%, and 2.03% of site traffic respectively.

The Seller spends an average of 5 hours per week overseeing the release of daily news articles and email newsletters. Articles and email newsletters are written by contract writers. The Seller says all writers will continue to work with the new Buyer.

Included with this business is an email list with 1,000,000+ subscribers and a Facebook page with ~10,000 subscribers.

Opportunities for growth include changing to a different email service provider, working with a different ad network, growing the email list, publishing new content, and working on link building.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Changing email service providers
  • Working with a different ad network
  • Growing the email list
  • Publishing new content
  • Working on link building
  • Google algorithmic changes could cause traffic to fluctuate.
  • Shifting in commission structures could affect revenue margins.
Work & Skills Required
  • Overseeing the release of daily news articles and email newsletters
Seller Support Includes

The Seller is willing to offer 60 days of email support and Skype calls to ensure a smooth transition for the Buyer. The Seller is also willing to consider a longer support period if necessary.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 5 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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