Niche: Home

Listing Details

This listing is for an Amazon FBA business created in January 2014 in the home niche. Included with the Amazon Seller Central account is a trademarked brand registered with Amazon Brand Registry 2.0 with 6 SKUs for products primarily related to cleaning. The top-selling SKU is rated 4.8 stars with over 3400 reviews and the Seller states that this SKU has a 65% conversion rate. The business has a very stable bottom line, good year-on-year growth, and currently requires minimal effort to maintain thanks to a streamlined supply chain.

Revenue for the business is generated through Amazon FBA in the US and CA. Launching the core products on international Amazon marketplaces and exploring off-Amazon distribution channels have both been highlighted by the Seller as potential opportunities for growth.

There are two suppliers for the business, both of which are based in China. The Seller has personally visited one of the suppliers four times to establish a good working relationship. Inventory is shipped directly from the suppliers via a freight forwarder to a 3PL where it is sent to one of three Amazon warehouses in the Los Angeles area.

The Seller spends around five hours per week on the business monitoring sales and inventory and arranging inventory shipments with the suppliers and freight forwarder as needed. They occasionally send out promotional emails and communicate with a PPC service provider to create strategies for the upcoming month. There is a VA who updates daily sales, conversions, ranking, and ratings by SKU in a spreadsheet. The Seller also uses a bookkeeper, a graphic designer, and a website support technician as needed. All are aware of the sale and would continue with a Buyer.

An interesting avenue of growth highlighted by the Seller is expanding the product line to include complementary products that could be bundled with the existing core products. One of the suppliers currently manufactures a product that the Seller feels would be an ideal addition should a Buyer want to expand the SKU count. More information will be provided to Unlockers who schedule a call with the Seller.

*There are two additional, inactive brands under the Seller Central account. The Seller has let these brands die off, but it would be possible to revive them. More information will be provided to Unlockers who schedule a call with the Seller.

*The Seller received a patent infringement claim for a product that was sold several years back. As part of the settlement, the Seller agreed not to sell the specific product under this brand name. More information will be provided to Unlockers who schedule a call with the Seller.

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