Culinary, Food & Beverages, Kitchenware
Culinary, Food & Beverages, Kitchenware
Business Started
15th of February, 2018
(6 years 2 months old)
Assets Included in the Sale
- Domain with all site content/files
- Amazon Seller Central account with 12 SKUs (17 in total with UK versions)
- Supplier Relationships
- Social Media Accounts (Facebook, Pinterest, Instagram)
- Trademarks
- Email list with 1,195 subscribers
- *Inventory is not normally included in the list price. Further details will be provided to active buyers.
- **Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible
Listing Details
This listing is for an Amazon FBA and eCommerce business created in February 2018 in the culinary, food & beverages, and kitchenware niches. Included with the Amazon Seller Central account are 12 SKUs that are related to growing and preparing food. The best-selling product has a 4.6-star rating and 580+ reviews. The business is part of Amazon Brand Registry and has a registered UK trademark as well as a pending trademark in the US.
The business earns the majority of its revenue through Amazon FBA (97%), with the remaining revenue (3%) coming from a Shopify store. The products are manufactured in China, then sent via a freight forwarder to the US and the UK. Any overflow inventory will be kept with the manufacturer. The Amazon inventory limits for the business are ∼3,000 units in the US and ∼1,400 units in the UK. The products are sold in the US, Mexico, Canada, and the UK marketplaces. The business has also sold a handful of B2B bulk orders, fulfilled by MCF on Amazon.
The Shopify store also contains a blog with ∼300 articles. The website gets most of its traffic from organic search (87.63%) as well as direct (5.9%) and paid search (3.9%). The top three countries driving traffic are the US (57.63%), the UK (9.03%), and Canada (8.7%). The top three pages on the site make up ∼10% of the site’s total views.
The Seller spends an average of seven hours per week on the business, attending to customer service, managing Amazon PPC campaigns, fulfilling Shopify orders, and managing inventory. Optimizing the PPC campaigns, adding new products to the brand, building out and monetizing the email list, and using the website to drive more traffic to the Amazon storefront are growth opportunities for a Buyer to consider.
Additional growth opportunities include releasing more of the SKUs into the European marketplace and switching to local FBA fulfillment in Canada to increase profitability.
*Some of the SKUs are seasonal, favoring Q4.
**One USA SKU was found to have a patent that the Seller did not own. The Seller stopped sales and removed the listing. A lawyer confirmed that there is no patent for the product in the other markets the business is selling in (UK and EU).
Earnings
Site Traffic
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- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
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- Submit a unique offer on the listing
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Email sales@empireflippers.com to make a unique offer on this listing.
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Optimizing the PPC campaigns
- Adding new products to the brand
- Releasing more SKUs into the European marketplace
- Building out and monetizing the email list
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS)
Work & Skills Required
- Attending to customer service
- Managing Amazon PPC campaigns
- Fulfilling Shopify orders
- Managing inventory
Seller Support Includes
The Seller is willing to offer 30 days of email support and 2 Skype calls, as well as additional casual support for 6 months if needed, to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 7 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon FBA, Shopify
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