Niche: Entertainment

Listing Details

This listing is for a DropShipping business created in September 2013 in the entertainment niche. The Magento site features products used for playing popular indoor games. The site is well-aged, has stable traffic month-to-month from diversified traffic sources, and has a loyal following with repeat customers. The business has large clients like Marriott hotels and 7-Eleven and requires minimal work from the Seller to maintain.

The site generates traffic through organic (51.04%), paid search (29.67%), and direct (18.28%). The US accounts for 87.63% of the total traffic, and the top page accounts for 15.51% of the total site traffic. The site has a low bounce rate of 52.87% and a high average session duration of 3:04 minutes.

The Seller spends about two hours per week mainly processing new orders, answering customer service questions, and updating inventory on the website. This business has two US suppliers based in Indiana and New York who ship orders directly to the customer. There are no other employees working on this business.

The business has an email list of over 1,800 subscribers and the Seller sends messages to subscribers a few times per year during promotions. There is also a Facebook page included in the sale that has not seen recent activity.

This business has an opportunity to increase audience engagement by further utilizing the email list and expanding social media channels. There is also an opportunity to expand the product line within the niche, and strengthen organic reach by posting regular content.

*The Seller receives some refunds from the supplier for products that were refunded by customers. This only represents $125 per month and was not verified, but is included in the valuation.

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