Niche: Pet Care

Listing Details

This listing is for an affiliate and Amazon Associates business created in January 2018 in the pet care niche. The WordPress site provides high-quality articles about one specific type of pet. The business is monetized via multiple affiliates, has a strong DR of 32, and the Seller spends minimal time maintaining the business.

Revenue is generated primarily from multiple affiliate platforms (97%) and a small amount generated by Amazon Associates (3%). The main traffic drivers are organic search (87.13%), direct (7.97%), and other (2.45%). The top 3 countries driving traffic are the US (66.74%), UK (12.77%), and CA (6.17%). Page traffic is spread out over a diverse number of pages, with the top page making up 4.94% of traffic, and the top 4 pages making up just 12.4% of total site traffic.

This business comes with a Facebook page that has over 5,000 followers, but with no recent activity, this could provide an untapped growth opportunity for a buyer willing to leverage social media marketing to drive traffic. There is also a YouTube account, but the channel is not currently a significant driver of traffic. This listing also comes with a 301 domain in a similar niche that redirects to the main domain.

There was a drop in revenue following a March 2020 and December 2020 Google algorithm update, though revenue stabilized afterward in both instances.

This is a mainly hands-off business with the Seller spending about 1 hour per week updating existing site content. An individual or team can operate this site as-is or could grow this business by creating new content.

*This Seller has other sites in the same niche and has agreed to disclose the sites to the Buyer.