Niche: Sports

Listing Details

This listing is for an Amazon Associates, display advertising, and affiliate business created in April 2018 in the sports niche. The WordPress site features training guides, product deals, and review articles for a popular outdoor sport. The site has a DR of 36, an even spread of traffic, nicely diversified revenue streams, and because all content production is outsourced to experts in the sport, the site requires minimal effort from the Seller to maintain.

The business earns Amazon Associates (51%), AdThrive display advertising (34%), and affiliate (15%). The top three traffic channels for the site are organic search (94.13%), direct (5.24%), and referral (0.48%). The top three countries that drive this traffic are the US (70.04%), GB (10.12%), and CA (7.57%). The top three traffic pages for the site receive 5.79%, 4.16%, and 4.08% of the total site traffic respectively.

The Seller built a custom tool that uses the API of two of the major resellers in the niche. The tools run automatically each day to obtain the product deals offered via the APIs. Written content is added on a weekly basis by writers who are experienced in the niche.

The Seller has also created a custom quiz tool that helps readers choose which product is right for them. This was built in collaboration with a developer and one of the writers who is a seasoned participant in the sport. The tool, which is a WordPress plugin, is able to be placed into the sidebar of chosen pages to encourage the reader to answer a series of questions that will provide 1-3 products that meet their criteria. This is designed to generate affiliate revenue and has yet to be implemented on the website, but will be provided to the new owner to use.

The seller was given access to a major data source to create a large amount of content focused on the best-rated products across the US as rated by real-life player data.

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