Niche: Hobbies, Sports

Listing Details

This listing is for an Amazon Associates and display advertising business created in October 2016 in the hobbies and sports niches. The WordPress site contains guides and product recommendations related to different types of indoor activities. The business has shown year-on-year growth and requires very little time from the Seller to maintain each week.

Amazon Associates generates the majority of revenue (~90%), with some income raised through Ezoic ads (~10%). Organic search is the primary traffic channel (~90%), followed by direct (~9%), and referral (~1%). The leading countries for traffic sources are the US (~80%), the UK (~5%), and Canada (~4%).

Most of the site’s content was created by the Seller, with new content being added on a monthly basis. A freelance writer has recently been producing the content, which frees the Seller to up to update plugins, monitor analytics, optimize older articles, and perform keyword research.

Linkbuilding has been mainly whitehat and was achieved through both free and paid guest posts contributions for other sites, as well as citations and posting forum links. No PBN has been used to gather backlinks.

Growth opportunities include optimizing the Ezoic ads, continue updating older content, expanding the site by adding more content about other products and activities, and building on previous linkbuilding efforts. Applying for other affiliate programs outside of Amazon Associates may result in higher revenue if the Buyer can find a program with higher commissions. Starting an ecommerce channel by sourcing the most popular products on the site could be another way to increase revenue for the business.