Niche: Hobbies

Listing Details

This listing is for an affiliate, Amazon Associates, and display advertising business created in May 2019 in the hobbies niche. The DR 23 WordPress site features comparison articles, review guides, and informational articles around machines related to arts and crafts. The site has seen linear growth over its lifetime and more recently, during February, the Seller improved the conversion rate. This led to higher earnings in the following months, without a significant increase in traffic. The business currently requires minimal work from the Seller to maintain.

The business earns from affiliate (72%), Amazon Associates (24%), Newor Media advertising (4%). The top three traffic channels for the site are organic search (~86%), direct (~11%), and social (~1%). This traffic comes from the US (~75%), the UK (~6%), and AU (~5%).

The Seller bought the domain from a private seller who deals with auction domains. The domain already had a solid link foundation. The Seller started link building through forum posts and these links helped increase topical relevance and to get the majority of keywords to page one – an SOP to build forum posts will be included in the sale. In July 2020, the Seller purchased four niche edits and bought 10 more in November 2020 from Serpwolf. The Seller has also bought 2 guest posts from Matt Diggity’s Authority Builders service in march 2021.

The Seller has set some good foundations for a Buyer to take over and grow the business, with article template SOPs, 400 informational keywords to help out with content expansion, the site is the fastest-loading page in the top 10 for keywords it ranks for, and there is three months worth of scheduled content ready for the Buyer.

**Learn more about this listing by scrolling down to the FAQ section**