Niche: Occasions & Gifts

Listing Details

This listing is for an eCommerce and dropshipping business created in May 2017 within the occasions and gifts niche. The business sells on Etsy and a custom Wordpress site that features print on demand products geared toward a niche audience celebrating occasions. Despite some seasonality, the business has been growing 27% YoY and requires minimal work from the Seller.

Only a small set of sample inventory is held on to by the Seller while all customer orders are printed to order by a print production partner in the US. The Seller has personally created all the designs for the products.

Organic search is responsible for a majority of traffic (55%), however, a healthy amount of traffic comes from social (34%) and direct (10%). The US is the country driving the most traffic (69%) while small portions of traffic come in from the UK and Canada. Because the business operates in a very specific niche, the products rank high organically without any paid advertising.

Pinterest is extremely important for driving traffic to the business, and while Facebook and Instagram are less important in terms of traffic, they have plenty of room to grow for a buyer interested in pursuing this opportunity.

Content is not added regularly, however, the content that exists on the site has been designed to be evergreen. An email list of 350 subscribers exists for the site with a small portion being actively engaged. The email list is set up to promote products based on the audience's occasion dates.

**Buyer must have an US bank account to take over the Etsy store.