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Culinary

#45209
For Sale
Verified

Culinary

Display AdvertisingOtherAmazon AssociatesAffiliate
Listing Price $98,756
Monthly Multiple 38x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $2,599
Avg. Monthly Revenue $2,811
Profit Margin %

Business Started

1st of May, 2013
(9 years 6 months old)

Assets Included in the Sale

  • Primary domain & all site content/files
  • Previous domain which redirects to the primary domain
  • Social media accounts
  • Email & push notification lists
  • SOPs, templates, videos, and lists
Listing Details

This listing is for an advertising business created in May 2013 in the culinary niche. The Wordpress site features recipes, meal plans, and printables, especially focusing on vegetarian and healthy foods.  With over 100K followers and over 2 MIL monthly viewers, Pinterest is a main source of traffic. The business has a strong earnings history, good diversification between top posts, and requires minimal work from the Seller.

The Seller has prepared videos for the Buyer explaining their process. They've also created a keyword spreadsheet with recipe ideas which will be especially useful if the Buyer would like to hand this work over to a VA. The Seller has also included their recipe blog post template, recipe blog post checklist (also useful for outsourcing), and all of their photoshop Pinterest graphic templates. This is in addition to lists of affiliate and sponsored post networks to sign up with, a guide for buying content through VA groups on Facebook, and an SOP covering subjects like 'How to add a recipe card to a blog post' or 'How far in advanced to publish and promote seasonal posts.'

While 90% of earnings come in from Adthrive, around 5% of recent earnings are from sponsored posts, and the rest comes in from Amazon Associates and other affiliates. The Buyer has not focused on expanding beyond Adthrive, and these other monetizations are opportunities for the Buyer to expand.

There is also good diversification of traffic between channels. On top of Pinterest, this business also enjoys organic traffic from Google. There are also over 8.5K Facebook followers and 2K Instagram followers. The email list has over 7K subscribers who receive an email sequence that promotes an affiliate program. The list is segmented based on the incentive they signed up for. The list is also emailed when a new post is published. Browser push notifications are set up and have over 300 subscribers.

*The Seller rebranded in August 2017. The previous domain redirects to the current domain, so no traffic is lost with older Pinterest pins.

*The Seller has a website in an unrelated niche that links to this business' website.

*The Seller had a branded Twitter account with a 5K following that they have lost access to. For this reason, they are not able to include it in the sale.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Adding a weight-loss or diet element to the posts.
  • Pitching sponsored recipes to private companies.
  • Joining sponsored post networks.
  • Promoting relevant affiliate products.
  • Adding relevant Amazon links to existing blog posts.
  • Expanding email marketing, including sending affiliate offers to list.
  • Creating own products, especially paid meal plans, recipe ebooks, and printables.
Work & Skills Required
  • Making sure Tailwind queue is full and scheduled out. This takes about 1 hour every two weeks. A video SOP will be included.
  • Creating new recipe content. From start to finish, developing the recipe to posting it on the blog it takes about 4 hours.
  • Sharing new blog posts on Pinterest and scheduling it through Tailwind. This takes about 5 minutes. A video SOP will be included.
  • Sharing new blog posts on Pinterest "share threads" in blogger Facebook Groups. The Seller shares the Pinterest pin link on the "share thread", tags the VA, and she completes the "share thread" for the Seller. This takes about 5 minutes.
  • Sharing new blog posts on Facebook and Instagram. The Seller doesn’t do this regularly, but when they share on these platforms, Facebook takes under 5 minutes, and Instagram takes about 15 minutes including researching the best hashtags to use.
Seller Support Includes

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition. This is in addition to the wealth of supportive material the Seller has created to help the Buyer get started.

Reason for Sale

The Seller would like to do something different.

Other Information

Work Required Per Week: 5 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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