Niche: Culinary

Listing Details

This listing is for an advertising business created in May 2013 in the culinary niche. The WordPress site features recipes, meal plans, and printables, especially focusing on vegetarian and healthy foods.  With over 100K followers and over 2 MIL monthly viewers, Pinterest is a main source of traffic. The business has a strong earnings history, good diversification between top posts, and requires minimal work from the Seller.

The Seller has prepared videos for the Buyer explaining their process. They’ve also created a keyword spreadsheet with recipe ideas which will be especially useful if the Buyer would like to hand this work over to a VA. The Seller has also included their recipe blog post template, recipe blog post checklist (also useful for outsourcing), and all of their photoshop Pinterest graphic templates. This is in addition to lists of affiliate and sponsored post networks to sign up with, a guide for buying content through VA groups on Facebook, and an SOP covering subjects like ‘How to add a recipe card to a blog post’ or ‘How far in advanced to publish and promote seasonal posts.’

While 90% of earnings come in from Adthrive, around 5% of recent earnings are from sponsored posts, and the rest comes in from Amazon Associates and other affiliates. The Buyer has not focused on expanding beyond Adthrive, and these other monetizations are opportunities for the Buyer to expand.

There is also good diversification of traffic between channels. On top of Pinterest, this business also enjoys organic traffic from Google. There are also over 8.5K Facebook followers and 2K Instagram followers. The email list has over 7K subscribers who receive an email sequence that promotes an affiliate program. The list is segmented based on the incentive they signed up for. The list is also emailed when a new post is published. Browser push notifications are set up and have over 300 subscribers.

*The Seller rebranded in August 2017. The previous domain redirects to the current domain, so no traffic is lost with older Pinterest pins.

*The Seller has a website in an unrelated niche that links to this business’ website.

*The Seller had a branded Twitter account with a 5K following that they have lost access to. For this reason, they are not able to include it in the sale.