Niche: Apparel & Accessories

Listing Details

A dropshipping business created in March 2017 in the apparel & accessories niche. The business sells a selection of women’s apparel & accessories, relying primarily on paid Facebook ads to generate traffic. The Sellers have focused on a few countries, so there is a great opportunity to target other markets and grow the business. By studying the competition, and responding to customer preferences, this business has found an edge over other dropshippers.

The Seller will help with whatever is necessary to make sure the new owner can have the same success. This will include training in their method of Facebook advertising. With almost 15k Facebook followers and over 18k Instagram followers, the social media accounts are indispensable for this business. These channels are used to showcase new products and give customers the chance to tag/shoutout the business’ accounts when they wear items purchased from the business. This means that the accounts are important for both paid and free traffic.

An email list of about 5,500 subscribers is used to send out weekly update newsletters. There is also an abandoned cart email that goes out automatically to try to bring potential customers back to the site. The Sellers have also added an app which sends these abandoned cart messages via Facebook Messenger. This has been very effective.

*While the site was previously multilingual, the Sellers recently decided to update it to English-only to make transactions and customer service easier. Additionally, email contact with customers is done in English.

* The business includes two additional country-specific domains. These currently redirect to the main site.