EFP 87: Building eCommerce Mini-Businesses (With StoreCoach’s Dave Hermansen)

Justin Cooke

March 27, 2014

Have you ever been interested in creating eCommerce websites? There’s no denying that eCommerce has been blowing up in popularity lately, but they’re definitely not as easy to setup as an AdSense site. You’ll want some guidance if you want to be successful in this space.

Introducing Dave Hermansen of Store Coach

Today, we’ve got Dave Hermansen from StoreCoach.com to join us and share his experiences. Dave is an eCommerce pioneer who specializes in niche eCommerce stores. He has created at least 60 high profit e-stores and sold several of them for well over $100,000, so he really knows what he’s talking about. Not only that, he’s built out this family business with his brothers:

StoreCoach Brothers Dave Hermansen

If you want to know how to be successful in creating an eCommerce store then you have to listen to this one.

Check Out This Week’s Episode Here:

 Direct Download – Right Click, Save As

Topics Discussed This Week Include:

  • The process for selecting a niche for your eCommerce store.
  • How to gain traction and drive traffic to your store.
  • The benefits of dropshipping vs sourcing your own goods.
  • Judging the success of your store and deciding whether to keep pursuing.
  • The typical profile of an eCommerce store owner.



  • “If you do a great job with niche selection you don’t have to worry about major retailers when you’re doing drop shipping.” -Dave Hermansen – Tweet This!

Do you have any questions about eCommerce for Dave? Let us know on SpeakPipe or comment below!

Photo Credit: Mike Poresky via Compfight cc

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  1. Tyler Webb says:

    Justin, what was the name of the organization you mentioned at 39:46? It sounds like they are a large ecommerce business that did $100,000,000 in revenue.

  2. Nick says:

    Superb episode! There’s a ton of value here. Dave really offers some useful insights, that I completely agree with. There is a lot to learn before getting successful with e-commerce sites. But, mini e-commerce sites makes a lot of sense. In my opinion, this episode ties in with this episode 84. It’s important to start at the beginning, and learn things the right way. I’ve just bagged some really awesome, actionable resources. Thanks, Justin, Joe and Dave!

  3. Great episode! Now you’ve got me doing the course and wanting to start some ecommerce sites. Supposing that time is relatively free (I’m living it up in Bangkok with plenty of free time), how realistic is it to make, say, $1,000 a month with a small portfolio of these sites after going through the whole course and picking up the keyword tool?

    Also, I signed up for the free version without using the link here…is it possible to merge into the one month free somehow?

    • storecoach says:

      Hey Zachary, I’m glad you liked the content!

      Making $1,000 in profit with your first e-store is a very reasonable goal! If you really get a good understanding of the process and techniques taught prior to launching your first store, I would say that’s quite likely!

      Contact our sales manager at [email protected]:disqus .com and he should be able to set you up with a “first month free” Pro membership. ;)

  4. JakeReed says:

    Now that’s a lead page! ->>

  5. NinthCrown says:

    Another great episode! I listen to many podcasts and I have to say Empire Flippers is hands down my favorite! Although I like Joe more than Justin, I have to give him props on an interview well done. I’m new to building niche websites and I was about to spin content, until I heard on this podcast that Google will drop my rankings.

    I’m building an Amazon affiliate monetized website. I am writing my own articles but I was planning to copy and paste photos and product descriptions for the product review pages.

    Justin touched on it when giving the Applebees analogy. Does anybody have suggestions on how to review products without duplicating content? If spinning content isn’t cool, what do we do?

    • storecoach says:

      Yeah, spinning is a really bad idea and actually has been for 2+ years now. The “latest & greatest” spinning software will work, but you never know how long that will last. Google gets better at detecting that kind of stuff every day. Honestly, you are better off with minimal unique content, or 100% duplicate content (internal or external).

      Your options are to create the content yourself by “hand” or to outsource the work. There are LOTS of places online to get content written for you. It’s kind of “hit or miss,” but you can usually find a reasonable person or service and stick with that. We actually use our own service called Contentastic for all of our content, but it’s on the pricier end (because it’s extremely good content that’s written by native Americans with proven writing skills).

      Good luck to you! ;)

      • NinthCrown says:

        Wow great info!

        I REALLY want to do these first couple of websites on my own including the content. Justin and Joe always recommends that when starting out, to do the work myself so this way I know what I’m talking about when outsourcing tasks including content.

        But you’re right! Once it starts to earn some money I will outsource like Chris Ducker suggests in his new book Virtual Freedom.

        Thank you for your help David!

        • Justin Cooke says:

          Yep – getting started with it yourself will help you learn the best way to create/craft the content for the sites. You definitely won’t want to do this long-term, but it does seem to be the best way to get started when you’re just starting out.

          Chris’s book is quite helpful if you’re looking to get started with outsourcing. From another outsourcer and someone who works with agents in the Philippines, most of his insights are spot on…

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