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EFP 74: The Value Of Injecting Personality Into Your Business

Justin Cooke December 12, 2013

There are certainly businesses that do well without having a brand personality but there are tons of advantages to injecting at least some into your business. Although adding it won’t necessarily guarantee success, it certainly raises the odds.

When Personality Helps Your Business

Today we talk about the benefits of creating your business’ individuality and we address some questions or fears you may have. We even offer some ideas on how you can get started yourself without putting yourself or your business at too much risk.

Having a great service is one thing but having a likable personality trait behind your words will make sure people stick around. I don’t want to give too much away so you’re going to have to listen to this week’s episode.

Check Out This Week’s Episode Here:

Direct Download – Right Click, Save As

Topics Discussed This Week Include:

  • We started a KIVA group to loan to those in need of funds.
  • Moving the right customers down the value chain.
  • Turning the wrong customers away and attracting the right ones.
  • Forming a solid, likable team culture..
  • Making business more fun for yourself.
  • How to gradually introduce personality into your business.

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  • “By building a culture you’re going to have less employees and more team members because they’ll have value attached.” – Justin – Tweet This!
  • “When you put your personality into your business it enables you to recapture and have a customer for life.” – Joe – Tweet This!

Are you convinced that personality plays a significant role in business? Are you still skeptical and want to hash it out? As always, you can leave us a message on SpeakPipe or comment below.

Photo Credit: Ibrahim Iujaz- Flickr


  • Kyle Gray says:

    Great show, I have been really trying to decide a good way to differentiate myself in my CRO service. I love what you say about good places to start. I have been thinking about starting up a podcast myself and I have felt a lot of the doubts and resistance you mentioned. I was really excited to hear that this is a great place to start as a solopreneuer too.

    Well done!

    • Justin Cooke says:

      Hey Kyle,

      If you’re feeling nervous about starting a podcast, we found it helpful to go back and listen to the first couple of episodes from those we really dig/admire. They weren’t very good! It told us that if they could improve that much we might be able to do so as well!

      Best of luck to you!

  • Hi guys

    Kivas Is something I’ve been involved with. Super cool to see you take on it.

    Great podcast

  • Aaron Goh says:

    Another great podcast guys, haha I don’t dream about making niche sites either. But I’m passionate about making things work. Very interesting topic, I didn’t know that personality plays such an important role. I agree with the “true to yourself” part, I guess it is the characteristics that make up who you are and helps you form your indentity from other blogs. Too bad I’m not really a funny guy, more of a serious informative type :/

    • Justin Cooke says:

      Hey Aaron,

      That’s just the thing! You don’t HAVE to be a funny guy…be the serious/informative type. That will attract the right readers/customers to your business…the ones that appreciate your approach.

      It’s not about injecting a certain type of personality – it’s about injecting YOUR personality, if that makes sense?

  • Justin & Joe – Another great show guys!

    I really dig the point about attracting the “right” kind of customers or fans. You really don’t want the people around that don’t get what you are doing.

    • Justin Cooke says:

      Thanks, Doug!

      Yeah, it’s important that you attract the right kind of customers, for sure. I think that naturally happens when you’re injecting your personality into the business. Another point against “fake it ’till you make it” I think.

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