Joe and I have both spent quite a bit of time in recent weeks talking to other entrepreneurs and business owners. A common theme seemed to be a struggle when it comes to building buzz and engagement with prospects and customers. While we’re not experts at brand engagement, we wanted to sit down and share some of the tips we’ve used to help build our brand over the last few years and also to share some of the things that have NOT worked.
The “build it and the will come” approach doesn’t always cut it. Why do some brands seem to take off and others sputter or fail to get started at all? There are no formulas or blueprints for success that will guarantee success here, but you can look at some of the strategies others have used effectively and find ways to bake them into your business where appropriate.
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“If you’ve got business chops, you can make it work (anywhere)” – Justin – Click To Tweet!
“If you have a content schedule…stick to it!” – Joe – Click To Tweet!
Have some tips on engagement you’d like to share? We’d love for you to hear your thoughts below or on Twitter! We’d particularly like to hear what you think about whether metrics are ALWAYS the best way to track success.