EFP: 46 – Building Bad-Ass Business Systems With James Schramko

Justin Cooke

May 10, 2013

Having moving pieces and keeping those pieces in check is a key differentiator between having a real business and being self-employed. Joe and I talk about our business systems quite often, but today we wanted to sit down with someone we know runs a well-oiled machine.

Introducing James Schramko and Building Bad Ass Business Systems

We invited James Schramko on the show to discuss with us his journey from a self-employed affiliate marketer to running a full-blown international business empire.

There are a TON of key concepts and takeaways in this episode. I literally went back and listened through this episode again to pick up some tips or tricks I might have missed on the call. I encourage you to listen careful and see which business strategies you can extract and apply as you build your own online empire.

Check Out This Week’s Episode Here:

Direct Download – Right Click, Save As


“If I don’t use, it’s a loser. If I use it – I know my audience will be interested.” – James Schramko – Click To Tweet!

“(You don’t want your team) so concerned about putting rice on the table that they’re not loosening up and innovating.” – James Schramko – Click To Tweet!

“Up-market is key – The lower you are on the totem pole, the more people you’re competing with” – Justin Cooke – Click To Tweet!

Topics Discussed This Week Include:

  • Rocking the boat and ruffled feathers when baking redundancy into your business
  • Debt Collector – Car Salesman – Internet Marketing – How does that work?
  • Taking your one-man-band to a full-on business
  • Taking advantage of the maturing internet marketing industry
  • Doubling your income in six weeks through reaching out to current customers
  • Outshining the IM charlatans
  • The Chocolate Wheel – Serving the right customer needs at the right time
  • Be careful with affiliates and launches – This can turn into an “affiliate tax” where you’re paying over and over for your OWN customer
  • Niche Business Ideas: Personalized Image database + Targeting verticals in your current business


How are you building systems and process into your business? Did you learn something new in this episode? We’d love for you to share your thoughts below or on Twitter!

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  1. Carl Spira says:

    Hi there! Your podcast is getting better by the minute…….A quick note about the Aweber vs Office Autopilot.
    There is an informative blogpost about Infusoft vs Hubspot here:

    They are the big canons but I have a feeling you will soon be there.
    You two and James Schramko, what a breeze! (James will understand, he’s an old mariner)

  2. Mark Eichenlaub says:

    Awesome stuff Justin! Wish I’d found you sooner. I am working to implement these techniques to help my runners with less effort at my coaching/blogging site TeachtoRun.com

  3. Great podcast with some rock solid tips. Thanks guys.

    • JustinWCooke says:

      Thanks, Ian! I really liked our guest this week, hehe. He’s doing some pretty awesome stuff with business systems that we’d be happy to replicate and learn more about, for sure.

  4. Leon says:

    I love the podcast. This episode just seemed very ” online marketing bs ” to me…

    • Justin Cooke says:

      Sorry to hear, Leon. :-(

      I think it’s because James is a sales guy at heart and that tends to shine through. Ultimately, though…he’s built a legit business online and we’re fans of the systems he’s built into his business.

    • Hi Leon. Thanks for your feedback. (Sidenote: I didn’t ask to be on the show. I am happily running my business without needing extra promotion). Also I definitely dont want to appeal to everyone . People who absorb my message will prosper. Take care.

    • Simon James says:

      Wow Leon. What a completely sweeping, pointless generalisation!

      Perhaps, before you leave another helpful comment somewhere, you might want to consider concepts such as “giving specifics”, “constructive criticism” and “well reasoned arguments”.

  5. James says:

    Great episode, and I just wanted to say PowToon is EXACTLY what I’ve been looking for to step up my video presence, thanks for the share!

    • Justin Cooke says:

      Nice, James, that’s great to hear! PowToon is pretty cool…we were pretty happy with how our IntelliTheme video turned out.

  6. Tashia says:

    I agree with James when he said that the same person who buys the website software, also wants to buy the domain, also wants hosting etc…. I AM that type of customer. I would rather have someone do it for me, and I will pay them for it.

  7. Iain says:

    I’m so use to James in bit sized pieces from his podcast that this was an amazing detailed conversation with him.

    I remember when I first head of James and I was a little unsure, so I didn’t follow him much. However, when I did start looking into some of his concepts like own the racecourse, I was blown away.

    Thank guys for doing the great interview.

    • Justin Cooke says:

      Glad you liked it, Iain!

      I’m not sure if I mentioned it to James or not, but I believe I ran across him some time ago and felt the same way. (Meh) I don’t think I looked into it and just thought he was one of those “Internet Marketers”

      Of course, once I realized he knew what he was talking about with a “real” business I was a fan. :-) I think his content is usually Tier 2 / Tier 1:

      • When I started one of my affiliate markets was IM’ers until I discovered the truth about how porrly they run their businesses and treat their customers. I stopped promoting them three years ago.

  8. hey guys you cook up a sweet podcast. Thank you for having me on the show.

  9. Dan Norris says:

    Solid guys Schramko is a boss.

    Thanks for the shout. Re the plugin this is going to be a future feature of Informly. Not only an optin that is specific to the plugin but what about an optin that’s specific to the content and the user! No point asking the same people to opt into the same things all the time.

    Stay tuned for that one.

    • Justin Cooke says:

      No problem, Dan. Yeah, Schramko’s on point. I actually thought Joe and I were a bit off in this one, but when I went back through to listen to the podcast it sounded better than I remembered it, heh.

      Cool Inform.ly feature for sure…can’t wait to check it out!

  10. Viv says:

    No transcript?

  11. Hi Justin! Another awesome episode you got there. I do learn a lot from here especially now that I find Internet a special source of additional income.

    • Justin Cooke says:

      Thanks, Arwin!

      There’s definitely some additional income you can make online. The BEST way to do that, though, is to think of ways you can help solve other people’s problems. :-)

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