EFP 43: 6 Tire-Kicking Strategies For Vetting A Website

Justin Cooke

April 18, 2013

There’s a negative connotation that comes with “tire kicking”, but when it comes to buying a website it’s a smart idea to take a look under the hood. Joe and I have been looking at a ton of websites lately both on Flippa and from those that would like to list their websites and business on our marketplace.

6 Tire Kicker Tactics When Vetting a Website

In episode 43, Joe and I cover our Top 6 tips for vetting a website you’re looking to purchase. These are some of the same steps we use and require of our sellers to ensure only the highest quality sites get listed with us. Buying your first website can be an exciting, nerve-wracking process…so we wanted to share with you a few tips that will help you avoid the lemons.

Check Out This Week’s Episode Here:

Direct Download – Right Click, Save As

Topics Discussed This Week Include:

  • Over 1,000 licenses sold with our week-long IntelliTheme promotion!
  • What’s working (and what’s not) with our site sales
  • Sneaky tricks to dig into the seller’s background
  • Verifying the traffic’s legit
  • The absolute best ways to verify the earnings are legitimate
  • Content – What to look for


What do you look for when purchasing a site? Please feel to share your tips/tricks with us on Twitter or let everyone know in the comments.

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  1. Trevor says:

    Check out Wunderlist for simple To Dos guys

    Love the show, be in touch

  2. greatstefanicmm says:

    Recently I was really, really low on cash and debts were eating me from all sides! That was UNTIL I decided to make money on the internet! I went to surveymoneymaker dot net, and started filling in surveys for cash, and surely I’ve been far more able to pay my bills! I’m so glad, I did this.. With all the financial stress these years, I really hope all of you will give it a chance. – 3f9o

  3. Iain says:

    Fantastic tips guys.

    I’m happy to hear that you’re enjoying Zen Desk. I can’t say that I have tried it personally because I have no need, but I will keep it in mind.

    I finally got around to rating your podcast in iTunes sorry it took so long. So many things want our attention eh.

    Wicked job gents.

  4. Great podcast guys. I loved your angle on checking out the seller. Unfortunately, this is one of the biggest drawbacks of buying websites vs. real estate. There are no property records, etc.

    Buying online properties is still kind of like the wild, wild, west. High risk, high reward. So good job covering the essentials to due diligence.


    Mark Santiago, MBA

  5. Joe says:

    Really good tips. I’ve always kind of shunned away from buying sites online because I’m so afraid of fake traffic, or traffic that suddenly plummets right after I get it.

    BTW, when did you guys change names? Jeez I missed something, I need to go back through the archive.

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