EFP 127: Anatomy Of A Bought And Sold Site

Justin Cooke

February 26, 2015

It’s not often that we get a chance to interview someone who has bought and is now selling the same site through our marketplace.

That’s exactly what Ace Chapman and his partner have done and he’ll walk us through the gory details. From site selection, through due diligence, and expansion efforts – Ace and team have turned this website property into a cash cow.

Want to Make a Living Buying and Selling Websites?

If you’re at all interested in buying and selling websites for a living, this podcast episode is a must-listen. While we discuss the particular website purchased, we sidetrack into topics like comparing offline/online business investments and cover other industry-insider news.

Hope you dig it!

Check Out This Week’s Episode Here:

Direct Download – Right Click, Save As

Topics Discussed This Week:

  • Ace Chapman and his experience in buying/selling websites and online businesses
  • Working with newbies vs. experienced buyers/sellers
  • A point-by-point look on the success of a purchased site
  • Comparing online website purchases to offline businesses
  • Why investing in online (or offline) businesses is always risky


Spread the Love:

“In the interest of building a long term brand you wanna protect your buyers” – Ace – Tweet This!

“There’s risk in every part of business” – Justin – Tweet This!

So – do you dream of buying and selling websites for a living? Have a story you’d like to share? Let us know in the comments!

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  1. Jim says:

    Justin / Joe / Ace –

    Great podcast!

    Interesting discussion about “risk” comparing an online vs offline business purchase.

    I had to rewind (as I got lost for a moment when Ace was ripping off loss %’s) but then realized what he was saying was that given that most online business have a 10X Gross Profit Margin % over a typical offline business, as the offline business carries more fixed expenses that the online business doesn’t… then the offline business acquisition (for a $500k size) is going to be hit harder (GP wise) if sales slip out of the gate… therefore… this makes an offline acquisition actually more risky than an online purchase from an investment perspective.

    Interesting point.

    Enjoyed the podcast!



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