EFP 142: Scaling Content Marketing With Dan Norris From WPCurve

Justin Cooke

July 24, 2015

Unless you’ve been living under a rock, you’ve probably heard of or run across our buddy Dan Norris over at WP Curve.

Dan and his partner Alex have built a million dollar business inside of 2 years – all based on the foundation of content marketing. They’ve gone from a couple of guys cranking out some content to building a content machine and I wanted to sit down with Dan to find out exactly how they did it.

Content Marketing Your Way to a 7 Figure Business

In this hour-long conversation, we get into how they got started, how they scaled their team, and the importance of content marketing in their business today.

I’ve got a confession to make – I didn’t think Dan’s business would work out when he first presented it. We’ll get into that (and how wrong I was) in the interview – hope you enjoy!

Quick note: There’s some cursing in this episode. If that’s not your thing, might want to give this one a pass.

Check Out This Week’s Episode:

Direct Download – Right Click, Save As

Topics Discussed This Week:

  • Great Content Marketing + Failing Businesses
  • WP Curve Takes Off – How Did That Happen?
  • Content Marketing Machine: Knocking Out The Content
  • Scaling Your Content Marketing Team: People And Process


 Spread the Love:

“Business gets a lot easier once your basic needs are met.” – Justin – Tweet This!

“You need to learn how to notice what’s getting traction in your content marketing.” – Dan – Tweet This!


Thanks so much to Dan @ WPCurve for walking us through his content marketing process. I’m a fan of his work and will definitely be applying some of what I learned in this interview to our business. What were some of your takeaways?

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  1. Kristopher says:

    Great podcast guys. At the beginning of the show I think Dan’s referring to confirmation bias.

  2. Kyle Gray says:

    Haha “You took my Kyle!”

    Great show Justin! You asked some great questions and started some brilliant dialog on this one!

  3. Chris says:

    I admit, I’m one of those guys that lives under a rock. Never heard of Dan, a great unpretentious interview/discussion and down to earth guy I wish him all the best and If I’m ever get back in OZ will definitely try his beer. Maybe you guys can sign up to WpCurve and have them stream the podcast instead of having to wait for it to download so you can skip to where you left off without waiting (super annoying). I hope you can also get the other problem fixed with not being able to click on analytics/profitloss images on each listing when using IE which you mentioned at the end of the podcast, it’s been annoying me for months now and I’ve mentioned it on your support system a few times. Makes me wanna hack your site and add visibility: inherit !important; just to fix the problem myself, however using reference to one of the links in your show notes, why should I give a fuck?

    • Justin Cooke says:

      Hey Chris!

      Glad you dug the interview with Dan. I’m a fan and can’t wait for his next book to come out – the topic is something we’re working on right now.

      Not a bad idea with the podcast player, heh. I get annoyed with it (when listening to other podcasts) too. Being able to skip along is a much, much better feature. Maybe I should just use SoundCloud? Pretty sure you can skip around with them.

      We’ve been working on the new listing pages and should have the new version live within the next day or two. I’m guessing that will fix the issue with IE – no need to hack us! :-)

      Would love to meetup with you when we get out to Bangkok, man. Should be in a few months? Let’s have some beers!

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