EFP 167: Tim Urban From Wait But Why

Justin Cooke

February 24, 2017

Elon Musk is considered our generation’s de facto standard when it comes to achievement in entrepreneurship. In fact, there are not-so-crazy comparisons of Elon Musk to Iron Man.

So you can imagine the surprise of today’s guest when he answers the phone and finds Elon Musk on the other line.

Holy shit…

Tim Urban is the founder of the incredibly well-written site, WaitButWhy.com. In today’s clickbait-heavy media environment, WBW breaks convention and writes super in-depth articles on fascinating, but awfully wonky topics like artificial intelligence, cryonics, and the chances/odds of there being intelligent life in the universe.

It’s become one of our favorite blogs at Empire Flippers and can be hard to turn away from once you’re there. (We warned you! Expect to lose a weekend on one of your first few visits.)

Tim has given some great interviews, but we wanted to dig into three main topics:

  1. His creative process
  2. The business behind WBW
  3. How other aspiring creatives can forge their own path

Tim definitely gave us the goods and we’re sharing them here with you on this episode. This was a fun one for me – hope you enjoy!

Update: When we recorded this, the Amazon Associates program had not yet been changed. A few hours later and they released their new pricing table viewed here. This WILL have an impact on earnings and (of course) list prices. We’ll be reviewing this weekend with more to say by early next week.

Check Out This Week’s Episode:

Direct Download – (Right Click, Save As)

Topics Discussed This Week:

  • Tim Urban’s Creative Process
  • The Business Behind Wait But Why
  • Audience Reactions To WBW
  • Things You Would Have Done Differently with WBW


Spread the Love:

“Perfectionism is contained when you have a deadline and if you don’t have a deadline it can run wild” – Tim – Tweet This!

“If I’m doing good work I’m proud of, then I’m not wasting time” – Tim – Tweet This!

Did you dig the show? Let us know in the comments!

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  1. Nick says:

    Just finished this podcast (a bit late I know) and wanted to say thank you!

    WBW has been a staple of mine since September 2013 (the first post I ever read was “Why Generation Y Yuppies are Unhappy”). I even considered a tattoo of a rainbow vomiting unicorn. My wife didn’t allow it so I settled for a set of WBW T-Shirts.

    Tim truly has perfected his craft of writing and doodling. The Sunday Dinner Table discussions are awesome and he does a great job of connecting with readers.

    I would personally like to thank you, Tim, for creating WBW. It has become my new go to conversation piece for deciding whether or not I like someone I’ve just met. Maybe you should market yourself to linkedin as an interview tool?

    • Greg Elfrink says:

      Haha rainbow vomiting unicorn would have been pretty impressive. Tim is awesome at what he does, we were super glad to have him on the show. I’m a huge WBW guy myself :-)

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