Amanda Stein

April 12, 2018

With all the noise and competition for your business on the internet, a massive challenge facing any e-commerce owner is getting and retaining a potential client or customer’s attention. One of the absolute best ways to do this? Video.

From explainer videos (short videos that “explain” your product or services) to “get to know us” videos that cover your business’s history or mission, video is a great way to connect with, inform, and engage both potential and existing customers.

Video is also a powerful method to get your business ranking in search engines—if you have a video embedded on your website, you’re 53 times more likely to show up on the first page of Google results.

While 76 percent of businesses who use video say that it provides a good return on investment, many business owners are still hesitant to start creating video, whether due to a lack of editing expertise, a limited budget, or an already jam-packed schedule. (If camera shyness is your issue, rejoice: it’s better not to star in your own videos. Otherwise, you run the risk of creating a “personality brand” that makes selling your business in the future more difficult.)

But whatever your holdup may be, there’s video editing software that will solve your problems and help you to create sleek, professional videos that will make your business rise above the rest. Bonus good news? Many of the best programs are totally free and are more than enough to compete with the paid versions, especially when you’re just starting out.

Here, we’ve curated the nine best video editing software programs to get you started—and get your business noticed.

1. Filmora from Wondershare

Filmora is a perfect starter video editor for a number of reasons: it’s intuitive, simple to use, and offers a wide selection of effects, filters, overlays, titles, and transitions. Even more appealing, it includes an “Easy Mode” that allows you to effortlessly create professional-looking videos in minutes simply by selecting a theme, dragging and dropping clips, and choosing music. At only $59.99 for a lifetime license and $39.99 for a year’s usage, both Filmora’s interface and pricing are beginner-friendly without sacrificing quality.

2. Lightworks

If you’re looking for a free editor that produces outstanding video and aren’t afraid of a bit of a learning curve, look no further than Lightworks. With a strong commitment to making professional-quality video available to all, regardless of budget, Lightworks offers advanced editing tools that rival the most expensive on the market. In fact, Lightworks has been used to produce Hollywood films The King’s Speech, Pulp Fiction, Road to Perdition, and The Wolf of Wall Street.

3. Corel VideoStudio Pro

To create stunning videos that are truly state-of-the-art, Corel VideoStudio Pro offers what you need. In addition to the same powerful features that are standard with many higher-end video software programs, VideoStudio Pro is the first consumer video editing software program to include motion tracking (the ability to follow or “track” a specific object throughout your video). At $79.99, it’s an unexpectedly inexpensive program to make your videos cutting-edge.

4. Apple iMovie

If you’re a Mac user, congratulations—you already own one of the most powerful, beautiful video editing software program on the market. Apple iMovie is elegant, simple, clean, classy, and incredibly easy to use. From green screen capabilities, integration with iTunes and GarageBand for sounds and music, and the ability to wirelessly share your project among all your Apple devices, iMovie is an absolute dream (and is absolutely free).

5. OpenShot

For free video editing software that’s available to all users (on Mac, Windows, and even Linux), OpenShot is a feature-heavy and impressive choice. Just a few of its features include 3D animated titles, image overlays, an advanced timeline (with drag-and-drop, snapping, panning, and zooming), desktop integration, unlimited tracks/layers, image overlays, curve-based keyframe animations, and support for multiple formats. It’s an excellent entry-level program to let you get your video-editing feet wet.

6. HitFilm (Express and Pro)

If the effects in the latest Marvel movie get your heart racing (or is what gets your customers’ hearts racing), HitFilm is your perfect choice. HitFilm Express is a free video editing software that offers over 180 special effects to add to your videos, as well as fun and helpful tutorials based on the effects in classic films like Star Wars (because let’s be real—who doesn’t want to add lightsabers to their videos?). For $349, you can upgrade to HitFilm Pro for even more mind-blowing effects.

7. Apple Final Cut Pro X

For a more advanced film editor who has moved beyond iMovie and is ready to seriously invest in software (and their content creation), Apple Final Cut Pro X is a masterful program that allows you to create spectacular video content. Despite its intensive power, the interface is still friendly and relatively intuitive (although more challenging than other programs on this list)—and its Touch Bar support is sure to make cutting-edge Mac users happy. While the cost is a bit steep at $299.99, it’s a drastic price cut from its previous listing of $1,000, making this program even more tempting.

8. VSDC Free Video Editor

Windows users who crave a sophisticated, advanced video software program for no cost (unless you spring for access to technical support) will find their match in VSDC Free Video Editor. Offering sleek tools, such as support for almost every video format, color correction, object transformation, and sound normalization, this impressive software is more than enough to help your business create professional-looking video content.

9. Adobe Premiere Pro

For those who will only be satisfied with the best, industry-leader Adobe Premiere Pro is in a league of its own. Thanks to multi-cam options, Photoshop-level color correction via the Lumetri Color tool, 360 VR support, immersive titling and graphics, transitions, and countless other features, Adobe Premiere Pro will leave you wanting for nothing. At $20 a month, it’s a hefty investment, but well worth it if you want to create superlative videos.

Ready, Set, Action

With so many outstanding options for video software programs available—and many of them free—now is the time to dive into the world of video editing. There’s no better way to make your business more appealing to potential clients and customers—or to make your business more appealing to a buyer in the future by showing them how much engagement your business can drum up. So let the camera roll!

Photo Credit: iamway


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