RMRB 1388 – Building an eCommerce Business Making $175K per Year in the Health & Fitness Niche

In this episode, Lauren talks to the seller of an eCommerce and DropShipping business created in June 2025 in the health & fitness and hobbies niches. Listen in to find out how the business makes an average of $175,698.00 per year in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more.

Visit https://empireflippers.com/listing/97847 to learn more about this business.

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Transcript

Forget gurus. Forget anyone claiming to be an online business expert without going through the challenges of entrepreneurship themselves. The Real Money Real Business podcast is here to prove the best insights in online business come from your fellow online business builders. We dig into stories of entrepreneurs selling their businesses on the Empire Flippers marketplace so that you can learn how they made their businesses profitable, how they overcame obstacles, and what lessons they learned in their online journeys. If you want to take your business and your knowledge to the next level, you’ve come to the right podcast. Let’s get started.

Hey, everyone. Welcome to another episode of the Real Money Real Business podcast. We record these interviews so that potential buyers can learn more about the business and the seller to help them make an informed buying decision. If you would like to learn more about this business, including details like what type of business it is, how much revenue and profit it makes, and all of the assets included, simply visit empireflippers.com/marketplace and search for this business’s listing number, which you can find in the video thumbnail and description. Or, if you’re watching this on YouTube, you can click the link in the description to go straight to the listing.

So, without further ado, let’s get into this interview.

First up, let’s learn a little bit about you. Can you tell us about your background in building and running online businesses?

Yes. So, I started in dropshipping just to learn marketing. Then we gradually developed our own product and started selling that, and then started working with a 3PL to ship it locally, and then scaled Facebook ads and organic ads. So, yeah, it was a pretty organic process, just from dropshipping with videos on TikTok and Instagram to our own product on Facebook ads. So, it was a process.

Why are you selling the business now instead of keeping it and growing it further?

So, I think it’s got a lot of opportunity to keep growing and keep scaling. It’s just a matter of opportunity cost. There’s other stuff that I want to work on, so that’s the only reason why. I wouldn’t want to run two things at once. I feel like then I’m just not doing either of them justice by putting everything I can into them. So, yeah, I’d rather just, you know, give it to someone else who I feel like can get the full potential out of it.

Can you describe the amount and type of work that you do on this business to maintain it?

Right now, we have a customer service agent who handles all the customer service. She’s amazing. We have two part-time editors, and I myself am doing creative strategy at the moment. But our editors are quite keen to get into creative strategy, and they’ve been editing for us for a while, so they understand the market, who our customer is, this sort of thing. So, they can easily be trained if that isn’t something you’d want to do yourself or you don’t already have someone to do that.

But, yeah, as for how long it takes, it doesn’t take much time at all. I would say I’ll make a batch of ads every few weeks. Maybe it takes six to ten hours, something like that. Operationally, there’s that. Besides that, it’s just ordering stock from suppliers and media buying, which is both, you know, like five to ten minutes a day, just messages and having a look at the ad accounts. So, that’s all it is, really.

So, if you were to keep this business, what are some of the ways you would try to grow it?

So, if I was to grow it, I would start selling our hero product in the UK as the next market because when we were dropshipping a similar version, that was our second-biggest market. So, I would do it there. Then we have the data to know that Germany is our next one, so expanding to Europe. And, yeah, I think just making the absolute most of what’s already working would be the easiest and quickest way to scale it. That would easily take it from, like, now, if it’s at around $80,000 average per month, to double, maybe a bit more.

Because I remember when we were dropshipping, the US was 40% of our sales. And that was, you know, very slapdash, and the product wasn’t as good either. That’s a lot better now, so I think you would do even more. So, that’s probably the quickest and easiest way that I would grow it.

Beyond that, I would lean more into new punch bags, into boxing gloves, and, yeah, just expand outwards in the boxing niche.

Right. And what would you say are the biggest risks with this business that buyers should be aware of?

I would say operationally, for the business itself, it’s quite solid. I wouldn’t say there are many risks because there’s not much competition in the market. It’s quite a niche, but still a desired product for the people who use it. So, I wouldn’t say there’s much risk there.

I would only really say, like, new products, I guess. I made this mistake ourselves. When you start selling a new product, make sure to test it first, order a low amount of stock first, and then do it gradually. Sometimes with new SKUs, you jump in with both feet first. So, I would say just test new things one step at a time, using the success you already have and doubling down on that, and then gradually introducing and testing the waters in new areas you want to expand to. So, I’d say that.

How much support are you willing to offer the buyer who acquires this business?

I’m willing to offer whatever support is needed, to be honest with you, on a consultant basis. Whatever is needed, even if that means training people, speaking to suppliers and manufacturers, or giving advice for marketing, market research, and new SKUs. The business is, you know, something I’ve been running for a while, so I do want to see it succeed and whoever takes over succeed.

I don’t think I could commit to, like, “I’m going to do X amount of work for the business over X amount of time.” I don’t think that’s fair to either of us because whoever takes over has to learn that stuff. But I’m happy, on a consultant basis, to give advice however much I can and do any teaching for employees, train people, or whatever. I’m happy to do that.

Are you open to negotiating something like an earn-out agreement?

Not ideally, because I like doing it where, if I’m in something, I’m fully in it. If I’m not, I don’t mind consulting on it however much I need to. But if I’m financially or whatever invested in it, then I want to have both hands on the steering wheel. I don’t think that’s fair for either of us because you obviously want to learn how to grow the business. You know, you’ll probably have your own vision for where you want to take it or your own purpose for it, and you want to realize that. For me to still be there, invested in it, where I’m going to want to make sure that it’s going where I want it to go, I don’t think that’s fair for either of us.

On a consulting basis, I don’t mind. I’ll pick up calls at 3 a.m. in the morning. I don’t care. Because it’s not like I’m financially invested in it, so I’m not going to fully want to take control of it. But if it’s on a consultant basis, then it’s chill, and I don’t mind just helping however I can, training people however I can. It’s no stress, and it’s just me helping. I don’t mind doing that. So, yeah.

Okay, final question: If you had to put yourself in the shoes of a buyer, why is your business a business worth buying?

I guess because it’s good for cash flow. To be honest with you, it’s good for cash flow and stable scaling. Now, look, if you want to release new products, we obviously have one hero SKU, plus boxing gloves, which we’re selling. That is our main thing. We’ve tried one or two other products, which didn’t work for us, but those are just new products separate from what is working.

I think it’s got quite a clear path to just scale the current product in new markets. You know, market the boxing gloves for their benefits, which we think definitely have a lot of added value, both for the price point and the margin. Yeah, I think it would just be easy, within reason. It’s still a business, you know, with cash flow to scale into new markets, and I think that’s probably the most straightforward way to have it there for stable cash. If it takes a while to sell, that’s probably what I’ll do anyway.

All right, everyone. Thanks for listening. To learn more and see if this business is still for sale, head over to empireflippers.com/marketplace and search for this business’s listing number, which you can find in the video thumbnail and description. Or, if you’re watching this on YouTube, click the link in the description to go straight to the listing. Once you’ve unlocked this listing, you’ll find everything you need to know about this business.

So, thanks for joining us. See you next time.