EFP 178: Why Would you Sell a Profitable Online Business?

Justin Cooke

November 22, 2018

“If those businesses are doing so well, why are they selling?”

This is one of the first questions new buyers to our marketplace have about the businesses for sale on our marketplace. There’s an insinuation that there MUST be something wrong with the businesses (or the sellers) if they’re being put up for sale.

It’s a fair question, but there’s a flaw in the assumption we wanted to explore in this episode.

We’ll cover some of the most common reasons our customers give for selling, but we’ll also dig behind those answers to look at some of the root causes and what that means for buyers.

Understanding a seller’s real motivation can provide opportunity and allow you to better leverage that information when it comes to negotiations.

We’ll also cover some of the ways you can better “peel back the onion” when talking to sellers and sussing out why they’re getting out of the business.

Check Out This Week’s Episode:

Direct Download – Right Click, Save As

Topics Discussed This Week:

  • Alternate Investment Opportunities
  • Businesses That Have “Peaked”
  • Life Events/Changes
  • Industry Limits/Changes
  • Burnout Or Lack Of Interest
  • Partner/Investor Issues
  • Fear of an Uncertain Future

Mentions:

Spread the Love:

“The types of businesses they worried about someone selling are the types of businesses that don’t sell at all.” – Justin – Tweet This!

“If you’re looking for a win-win situation, knowing why the seller is looking to sell is important.” – Joe – Tweet This!

What do you think about the reasons given? Agree? Disagree? Let us know in the comments!


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