EFP 137: Brokering Websites In The Adult Industry

Justin Cooke

May 28, 2015

Where can you go if you want to buy or sell a website in the “adult” industry?

Most website brokers (including us) won’t touch adult/porn websites. While they can be quite profitable, their traffic and monetization strategies can be significantly different from a “regular” site which makes the vetting and due diligence process quite different.

So Where Do Adult Website Sellers Go?

We do have customers with adult sites, though, and I’ve been looking around for someone that can help them out.

In this episode, I sit down with Bruce from adultsitebroker.com to get his take on buying/selling websites in the adult industry. We ended up having a fascinating conversation regarding monetization, traffic, and growth strategies. I’m hoping that even if you’re not interested in the adult site space, you’ll be able to take some nuggets from this episode you can use in your own business.

Check Out This Week’s Episode:

Direct Download – Right Click, Save As

Topics Discussed This Week:

  • Buying/Selling Adult Sites
  • Marketing Adult Sites

Mentions:

Spread the Love:

“Porn drives innovation.” – Justin – Tweet This!

“Doing a soft-core site is good if the content is unique, If it’s not unique it’s not gonna work.” – Bruce – Tweet This!

“The biggest difference in adult is the attacks from the outside that the industry has to deal with.” – Bruce – Tweet This!

So – what did you take away from this episode? Have you ever dealt with credit card fraud? Let us know in the comments!


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Discussion
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  1. mrkimsmagic says:

    Awesome info.

    Good industry breakdown of different niches that I plan on hustling to my prospects.

    e.g. adult foot fetish sites

    Good luck, you guys… God bless you all.

  2. Daniele says:

    Thanks guys and Bruce, that’s pretty interesting!
    Justin I’m surprised by some of your questions, I’m sure that if I ask you the same about what you call ‘regular’ websites you would give me the same answers as Bruce: “Uffff… it depends!” :)
    My understanding is that in the adult industry they can buy very specific traffic (example: mobile gay traffic from NYC) from the main tubes, while the ‘regular’ niche websites we’re used to are mostly reliant on SE (organic or CPC).
    Isn’t it?

    • Justin Cooke says:

      Hey Daniele,

      You’re probably right. I was looking for some differences between adult and “regular” sites. There are some, of course, but in other ways they’re similar, heh.

      I think you’re right regarding Free Vs. Paid traffic when it comes to the adult industry.

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