Justin Cooke

May 23, 2011

We’ve received quite a few questions regarding how we go about researching keywords for our sites.  It seems many people get stuck here, looking for the absolute BEST keyword they can possibly find to create a site.  That’s important when you’re researching keywords for an authority site or are looking for a name that can be branded, but with micro-niche sites it’s much less involved for us.

Keep in mind that this is only one of many different ways to approach keyword research for Adsense monetized sites.  We’ve found it to be effective at creating sites that make money for us and part of the reason we’re sharing our approach is so that we can help those that are looking for ways to be successful with AdSense, but also so that those with more experience can help us grow and determine better niches as we continue to expand and become more aggressive with our niche research.  Below, we’ll give you a step by step review of our process:

Editor’s Note: We used to use Market Samurai and loved it, but found it not as effective around October and switched over to LongTailPro as our keyword research tool of choice.  Still, the process works with either tool.

Step 1: Come Up With A Seed Keyword

When selecting a seed keyword, it can be as simple as looking around your office or house for ideas and things that people might be searching for.  As a general rule, we look for words that people would search for when they’re looking to buy something and avoid keywords that imply research as their intent.  For example, “swimsuits” might be a  better seed keyword than “swimming”, but this isn’t a hard rule and you can try both to start.

When selecting a seed keyword, we try to target 2 specific groups on a regular basis…housewives and blue-collar, Do It Yourself’ers.  Our thought here is that they are less likely to be “Ad-blind” and would have less reluctance to click on an advertisement if it was something they liked or that interested them.  We have no research on this, just a general feeling we have that seems to work pretty well.  We also stay away from more “techy”, “artsy”, and “internet” keywords like electronics, software, education, paintings, internet marketing, etc as these typically are much harder to rank or have a much lower CTR than some of the other niches.

Step 2: Research Seed Keyword in Market Samurai

Market Samurai is an amazing keyword research tool that saves us a ton of time.  Everything done via Market Samurai can be done manually, but it takes much longer and will give you fewer options to choose from later unless you spend considerably more time on your keyword research.  The first thing to do is relatively easy.  Open Market Samurai, select New Keyword, and enter your seed keyword from the previous step and select Update.  Now click on Keyword Research to go to the next area.

Now that you’re in the Keyword Research section, you’re going to want to login to the Google Keyword Tool.  Doing this through MS will provide many more potential keyword than you would receive otherwise.  We also suggest selecting a Phrase Length of between 2 and 4 words.  You don’t want to miss out on any great 2-word domains and any domains longer than 4 words are generally too many characters and won’t have that many searches per month, anyway.

Step 3: Narrow Down Niche Keywords

Now that you’ve got a nice selection of keywords available, click on Keyword Analysis at the bottom right of the page to go to the next section.  Here you’re going to narrow down your large selection of keywords to get those that will be useful to you for potential domains.  You’re going to want to create a custom filter that has the following:  (Anything not mentioned is unchecked and blank)

 

  • Total Searches: Checked, 800 (minimum)
  • SEO Traffic: Checked, blank
  • Phrase To Broad: Checked, 15
  • AdWords CPC: Checked, blank
  • SEOComp: Checked 200,000
  • SEOValue: Checked, 500

Our low Total Searches is debatable, but setting SEOValue at 500 will help to take out any keywords that have a really low search volume AND a low CPC.  Any keywords that are only getting around 800 searches per month will have a higher CPC that go with them.  Once your search parameters are set, click Analyze Keywords and let MS do the work for you.  Update: We actually use LongTailPro for our keyword research now.

Once MS is finished, we’ll click “Keyword” to sort the keywords left alphabetically and then select Export at the bottom right and put them in a spreadsheet.  Open that spreadsheet and you’ll have something that looks like this:

Step 4: Check URL Availability

In this step, you’ll want to go back to MS, use the checkbox to select all of the keywords on the screen and then click Find Domains.  (Note: If you have more than 50 keywords available here, you’ll want to select the first fifty or less and then repeat the process to check the rest.  The domain check will miss keywords if you select more than 50 to check.)  At this point, you’ll be in the Domains section of MS.

Here, you’ll need to have an account with DomainFace as MS uses them to check domain availability.  (You could, alternatively, load the keywords into the bulk option at GoDaddy, but keeping everything in MS at this point seems to be the easiest.) Once you’re logged in, you’ll also want to have the following custom filter set:

  • Domain Variations: Nothing, we’re looking for EXACT match domains here
  • Domain TLDs: .com, .net, and .org only
  • Domain Filter: Nothing, we’re using new domains and don’t want hyphens

Make sure you’re logged into your DomainFace account and click Find Domains.

You’re now going to want to click on the Domain column, so that the results are sorted alphabetically.  You’ll also see a “check” button to the right of each potential domain.  You’re going to want to check each domain, as your first search is based on old information and this updated search will be done in real-time.  Once completed, you’ll have your list as you see below:

Step 5: Update Your Keyword Research Spreadsheet

Now that we’ve found the domains that are available, we will update this information to our keyword research spreadsheet and delete the keywords  that did not have domains available, ending up with something that looks like this:

You’ll see that this particular search led us to “air compressor hose” and “water hose”.  These will now be possibilities for us to use as we look at both Advertiser and SEO competition in Part 2 of our Keyword Research Strategy.

Make sure to check out Our Keyword Research Strategy Part 2 HERE.

Have anything to add?  Let us know in the comments below!  Like what we have to say?  Consider subscribing to get the information fresh in your inbox, along with other valuable, actionable information.



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Discussion

Leave a comment
  1. Jay D says:

    I noticed a few things on the sites your selling:

    1) same theme across all of theme? Any danger of this with google? (not a bad theme by the way – whats the name of it, and whats your CTR like?)

    2) same across all pages – as opposed to using a unique H1 tag for each page ??

    3) links to external pages (such as wiki) … giving the user an easy opportunity to navigate away from you page without clicking an ad link.

    I’d be interested in getting your thoughts, as some of my micro niche sites have these things in common with yours, and Ive often wondered about these issues???

    Cheers,
    Jay.

  2. jwcooke says:

    Hello Jay,

    1. The theme is either ProSense Blue or Heatmap Theme, depending on which site you’re looking at…we had similar results with each. We can’t give away CTR, but it’s decent with both themes. No problem with Google, although I think niche specific themes probably provide for a better user experience. We just recently bought CTR theme but haven’t used it yet. We use WooThemes for any of our premium WP needs and it works just great.

    2. Each page on the site has its own specific keyword targeted with the H1 tag being exactly the keyword the page is targeting.

    3. Yes, we deal with a certain amount of leakage, but the outbound links also open in a new tab. We only send those outbound links to really high authority sites as we feel it provides a decent user experience. There’s also an SEO benefit to having outbound links to such authority sites.

  3. […] This post is a continuation from our first post, Our Keyword Research Strategy Part 1. […]

  4. […] replacement of ourselves as bottlenecks in the process.  If you’ve followed along with our Keyword Research Strategy Part 1 and Part 2, we’ve now taken ourselves out of 50% of Part 1 and around 70% of the work in Part […]

  5. […] AdSense sites before you know the feeling — you research a niche, find a keyword with an exact match domain (EMD) available and an easy to beat front page.  You build a nice site with original content, get ranked, only to […]

  6. Lemuel says:

    Hello,

    Thanks for the great tutorial. I’m a newbie of niche website and these posts are what I’m looking for.

    Question for you:

    “Total Searches: Checked, 800 (minimum)” is this the “Searches(Exact)” column on MS once you export it?

    And I believe this is Global Monthly Searches from the google keyword tools.

    Thanks for the clarification.

    • Justin says:

      Awesome…great to hear!

      Yes, we’re talking about “Searches (Exact) from Market Samurai. Yes, it’s Global exact monthly searches in the GKT.

      • Lemuel says:

        Justin,

        Thanks for the reply.

        That means we should target the Exact Total searches from MS at least 800?

        I’m starting to use MS and I’m loving it.

        All the best.

        • Justin says:

          Yes…at leat 800…the more the better. If you stick with the 1,000 – 2,500 exact match searches in Market Samurai, you’re more likely to find beatable niches or niches with lower competition on the first page. It’s not a requirement…it’s just that keywords that get that low volume search tend to have sites less optimized for them, if that makes sense.

  7. Halfdan says:

    Allow me to say thanks for all the information just one more time. I’m currently buying a GoDaddy plan with a few domains (through your link, of course) and I’m looking forward to trying all this! :-)

    • Justin says:

      Wow…GoDaddy affiliate income…sweet! :-)

      For all of you who do a ton of affiliate marketing…how the hell do you track all of your affiliates, the income you receive, etc? It seems like such a pain if you’re using a bunch of different systems. I see why people stick with Amazon or eBay mostly…it makes it easier to track, I’m guessing!

  8. […] other people take over and run with a project.  We’ve now taken ourselves completely out of Part 1 of our keyword research strategy and are still personally involved in about 50% of Part 2.  This is great as it’s allowed us […]

  9. […]  It is unlikely there will be zero advertisers in your niche if you have done your keyword research correctly.  If all the advertisers do go away, Google should still show ads based on search […]

  10. […] Country – Looked up via the Google Keyword Tool, this will either be USA, Mixed, or Other, depending on how the Local Exact Searches related to the Global Exact Searches.  Click here for more regarding Our Keyword Research Strategy. […]

  11. brian says:

    have you ever tried something like SEcockpit instead of Market Samurai….market samurai just seems to take forever to sort thru keywords ?

    • Justin says:

      Hey Brian,

      I’ve seen SEcockpit and I remember being impressed with the video I saw, but I haven’t tried it out because, honestly, I hate the learning curve of new tools and felt I had everything I need with MS.

      Depending on how it turns out with MS (and their new monthly paid option) I might have to look elsewhere and SEcockpit would definitely be an option!

  12. KevinGomes says:

    Is this real? after about half a day of searching i have 42 keywords with 4 seed words. Literally, I am following this step by step and astounded how much easier keyword research is after finding your post.

    • JustinWCooke says:

      Awesome, Kevin, that’s great to hear! We tried to lay it out simply/plainly. Good keyword research is the first step and required for niche sites…or to find anything to rank for, actually.

      Funny thing is we don’t really do any KW research for this blog/site, although we should.

      • KevinGomes says:

        Hey when I export the files, then try to import them, the format is ugly. What program are you using to read your files? I have OpenOffice and google docs but the info comes out all jumbled.

  13. Itu says:

    its interesting that you chose your SEOComp at 200,000. That is one of the delimas that I have been having a problem with. I am finding good keywords, but unfortunatley most of the keywords have a SEOComp of 200,000 competing pages.

    Any Advice?

    Thanks!

  14. Djlest_uk says:

    Hello
    I noticed a few things about the research tabs in MS
    you specify phrase to broad should be blank
    but i see in the screenshot its market at 15
    just curious what your thoughts are on PMBM and drilling

    also with SEOValue i know you calculate your own
    Do you leave this one blank too or still use the MS variations?

    • JustinWCooke says:

      Ack…that’s a mistake, I think…should be 15. Honestly, we’re not using MarketSamurai anymore…we’ve had too many problems and it’s not working for us regularly.

      When we were using Market Samurai, SEOC would be variable…sometimes 300K or less, sometimes 500K. Joe and I would sometimes use different numbers there…I would go as high as 800K or less at times.

  15. […] research spreadsheet by web93designKeyword ResearchKeyword Research Part One (Video Tutorial)Our Keyword Research Strategy Part 1 #header { background: […]

  16. […] video walk-through of how to pick good niches for AdSense sites.  Could you find these kinds of keyword research tips elsewhere for free?  Maybe, but not in a concise visual presentation as Vic has done.  So if […]

  17. katep says:

    Anyone else having trouble finding any niche in market samurai based on these criteria? I’ve spent days thinking of fairly obscure phrases and even tried more general ones and i can’t find one yet that meets this criteria. I am wondering if too many people have been doing this and the markets saturated, or maybe the criteria are too specific? There’s got to be a catch…any thoughts? I wonder if its that I’m using Exact vs. Broad?

    • katep says:

      I figured it out…my MS switched back to daily for some reason (I think after I bought the software post trial) where it was on monthly before. Thank goodness!

  18. Farhat says:

    I found a niche but writing unique, quality articles quickly is the hurdle I am trying to pass. It is frustrating and I am thinking about outsourcing it so I can find another niche. Here is what to look for in niche high search volume greater than 1000 exact match, CPC above 0.49, 3+ advertisers on google, and finally low competition. After all that, an exact match domain! Easier said than done, I know but good luck.

    • JustinWCooke says:

      Hey Farhat,

      Yes, outsourcing the actual writing is something you can start with right away, I think. I agree with your above criteria, but would emphasize the “low competition” part on the first page of Google. We’ll typically find 5 or more that match the criteria above and only ONE that has low competition on the first page. As a general rule, we end up picking around 20% of those that match all of the criteria and THEN meet the “low competition” rule…

  19. Steven says:

    Hey guys,

    I know that a few months ago you switched to LongTailPro. I was just wondering what filters you use with the new program since it doesn’t have quite the same options was MS.

    • JustinWCooke says:

      Hey Steven…I don’t know offhand…will have to check it out. Maybe a good idea for a short post?

  20. […] info Niche Pursuits , Niche Pursuits, AdsenseFlippers part 1, AdsenseFlippers […]

  21. […] do tends to be outsourced or automated, this is the piece that Joe and I still perform each week. The first part of our keyword research strategy  involves looking at objective criteria to determine whether a keyword is worth targeting or not, […]

  22. Hey guys, I was curious about how you deal with keywords that have strong competition on the first page in terms of backlinks and PR, but aren’t optimized for your specific key term. They are optimized for related content, but not the exact same phrase. Can you beat these guys with an exact match domain name of your keyword phrase and some basic on and off page SEO?

    Thanks for all y’all do. It’s a real inspiration!
    Cheers

    Taylor

    *Edited for clarity

    • JustinWCooke says:

      Hey Taylor,

      GREAT question…that’s a tricky one, really, and we don’t have a hard rule there…would be a case-by-case basis decision.

      A few scenarios:

      1. The KW is recognized as being the same as your targeted KW by Google (You can tell this because both variations are bold) – Not a great sign…we know we’ll be competing against both variations/versions. Possible, but not great

      2. Quite a few root domains around the same subject but not exact match KW – Really not good…wouldn’t touch this one.

      3. Other AdSense sites, article marketing, etc. with PR around a similar, but different KW – Most likely ok…not great, but might go for it if upside is really strong.

      Hope that helps!

      • Fantastic Justin! Just the information I was looking for. I was looking at some “wrinkle cream” related KWs, but I think I’ll stay away for now. Not looking to get into anything too competitive.

  23. […] Keyword Research Strategy (Part 1 | Part […]

  24. […] replacement of ourselves as bottlenecks in the process.  If you’ve followed along with our Keyword Research Strategy Part 1 and Part 2, we’ve now taken ourselves out of 50% of Part 1 and around 70% of the work in Part […]

  25. […] Country – Looked up via the Google Keyword Tool, this will either be USA, Mixed, or Other, depending on how the Local Exact Searches related to the Global Exact Searches.  Click here for more regarding Our Keyword Research Strategy. […]

  26. […] AdSense sites before you know the feeling — you research a niche, find a keyword with an exact match domain (EMD) available and an easy to beat front page.  You build a nice site with original content, get ranked, only to […]

  27. […] video walk-through of how to pick good niches for AdSense sites.  Could you find these kinds of keyword research tips elsewhere for free?  Maybe, but not in a concise visual presentation as Vic has done.  So if […]

  28. […]  It is unlikely there will be zero advertisers in your niche if you have done your keyword research correctly.  If all the advertisers do go away, Google should still show ads based on search […]

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YOU AGREE THAT THE SERVICES ARE PROVIDED ON AN AS-IS BASIS AND WITHOUT WARRANTY OF ANY KIND, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF QUALITY, ACCURACY, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, SECURITY, NON-INFRINGEMENT, AND TITLE. YOU AGREE THAT BROKER WILL NOT BE HELD RESPONSIBLE OR LIABLE FOR ANY CLAIMS, DAMAGES, JUDGMENTS, CHARGES, OR FEES ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICES, INCLUDING, BUT NOT LIMITED TO, COMPENSATORY DAMAGES, CONSEQUENTIAL DAMAGES, SPECIAL DAMAGES, INCIDENTAL DAMAGES, PUNITIVE DAMAGES, EXEMPLARY DAMAGES, COSTS AND ATTORNEYS’ FEES, DAMAGES ARISING OUT OF ERRORS OR OMISSIONS, AND DAMAGES ARISING OUT OF THE UNAVAILABILITY OF THE EMPIRE FLIPPERS’ WEBSITE OR SERVICES OR OTHER DOWNTIME. YOU ACKNOWLEDGE THAT YOUR USE OF THE SERVICES IS AT YOUR SOLE RISK AND THAT BROKER’S LIABILITY IS LIMITED TO THE AMOUNT THAT YOU PAID TO USE THE WEBSITE OR SERVICES OR $1,000, WHICHEVER IS LESS.

M. Indemnification of Broker.

You agree to hold harmless, defend, and indemnify Broker from and against any and all claims, demands, judgments, liabilities, costs, and fees, including attorneys’ fees, arising out of or related to: (1) the use of the Empire Flippers’ Website; (2) the use of any Service; (3) the review and listing of your website for sale; (4) the violation of any term or condition of this Agreement; (5) the violation of the rights of third parties, including rights of privacy or publicity or intellectual property rights; and (6) the violation of any law, statute, regulation, ordinance, or treaty, whether local, state, provincial, national, or international. Your obligation to defend and indemnify Broker will not provide you with the ability or right to control Broker’s defense, and Broker reserves the right to control its defense, including, but not limited to, the choice to litigate or settle and the choice of counsel.

N. General Provisions.
  • Fair Market Value. The Parties each acknowledge the Purchase Price represents fair market value.
  • Costs. The Parties agree to pay their own costs and expenses incurred with respect to this Agreement.
  • Valid and Binding Agreement. This Agreement represents a binding legal obligation and is enforceable in accordance with its terms and is binding and shall inure to the benefit of each Parties’ respective heirs, legal representatives, successors, and assigns.
  • Confidentiality. The Parties agree to maintain complete confidentiality regarding this Agreement.
  • Waivers. A waiver by either Party to any provision of this Agreement does not constitute a waiver of any other provision of this Agreement.
  • Notices. Any notice to Broker required under this Agreement shall be in writing and shall be deemed properly given when emailed to XXX.
  • No Third-Party Beneficiaries. Except as otherwise provided, nothing in this Agreement will provide any benefit to any third party or entitle any third party to any claim, cause of action, remedy, or right of any kind. This Agreement is not a third-party beneficiary contract.
  • Sections and Headings. The sections and headings in this Agreement are for organization and clarification purposes only and should not be interpreted as part of this Agreement.
  • Choice of Laws and Venue. Parties and Broker agree that any and all claims arising out of or related to this Agreement brought by or against Broker, including its validity, interpretation, breach, violation, or termination, shall be brought in the exclusive forum of the Kalamazoo County Circuit Court and pursuant to Michigan law. The Parties expressly consent to personal and subject matter jurisdiction in this forum. The prevailing party is entitled to payment of its costs, expenses, and attorney fees by the non-prevailing party for actions, disputes, or litigation arising out of or related to this Agreement.
  • Entire Agreement. Except as otherwise provided, this Agreement is the entire agreement between the Parties. This Agreement supersedes any prior written or oral agreement between the Parties.
  • Severability. If any provision of this Agreement is held to be invalid or unenforceable for any reason, the remaining provisions will continue to be valid and enforceable. If a court finds that any provision of this Agreement is invalid or unenforceable, but that by limiting such provision it would become valid and enforceable, then such provision will be deemed to be written, construed, and enforced as so limited.
  • Amendments. This Agreement may be amended in writing if both Parties sign and date in writing.
  • Effective Date. The Effective Date of this Agreement is the date it is agreed to by Buyer.

Depositor Terms Of Use Agreement

Effective Date: April 1st, 2016

Introduction

Welcome to Empire Flippers. We take the friction out of buying and selling websites.

This is our Depositor’s Terms of Use Agreement (“Agreement”) and it contains important provisions regarding your use of this website, including provisions regarding your deposit of money in connection with a potential purchase of a website, app, or other online business (“Asset”). You should review this Agreement carefully before deciding whether to deposit money with Empire Flippers. If you do not agree to the terms contained within this Agreement, you should not deposit money or purchase an Asset through Empire Flippers.

This Agreement is being entered by and between you, the user, and Empire Flippers, LLC (“Broker”). Broker is the owner of an online marketplace for buying and selling websites (“Services”), which are provided subject to the terms of this Agreement. You are referred to as “You”, “Your”, or “Depositor”. Collectively, Depositor and Broker are referred to as the Parties.

THIS AGREEMENT IS A LEGALLY BINDING CONTRACT AND YOU HAVE A DUTY TO READ THIS AGREEMENT BEFORE USING THE WEBSITE OR SERVICES. WHEN YOU ACCEPT THESE TERMS, YOU MANIFEST YOUR ASSENT TO THE TERMS AND CONDITIONS CONTAINED WITHIN THIS AGREEMENT. IF YOU DO NOT AGREE TO THE TERMS OF THIS AGREEMENT, YOU MUST IMMEDIATELY CEASE YOUR USE OF THE WEBSITE OR SERVICES. EMPIRE FLIPPERS RESERVES THE RIGHT TO MODIFY, AMEND, REPLACE, SUSPEND, OR TERMINATE THIS AGREEMENT AT ANY TIME AND WITHIN IT SOLE DISCRETION. IN THE EVENT EMPIRE FLIPPERS MODIFIES, AMENDS, OR REPLACES THIS AGREEMENT, THE EFFECTIVE DATE, LOCATED ABOVE, WILL CHANGE. YOUR USE OF THE WEBSITE OR SERVICES AFTER A CHANGE IN THE EFFECTIVE DATE CONSTITUTES YOUR ACQUIESCENCE TO AND ACCEPTANCE OF ANY MODIFICATION, AMENDMENT, OR REPLACEMENT.

  1. Deposit Amount. You are agreeing to place on deposit with Broker the amount stated for the applicable listing (“Deposit”).
  2. Information. By making the Deposit with Broker, You will be given confidential information regarding the Asset, including but not limited to access to the URL (if applicable), detailed proof of earnings, and access to seller for questions.
  3. Confidentiality and Non-Disclosure.
    1. Depositor will be provided Confidential Information after making the Deposit. “Confidential Information” shall mean nonpublic proprietary information revealed by the providing party (whether in writing, orally or by any other means) to the Depositor including (a) information expressly marked or disclosed as confidential, (b) all forms and types of financial and/or business information, (c) any and all details relating to the Asset, including its URL, detailed sales and revenue details, and any other information related to the Asset.
    2. Confidential Information shall remain the property of the providing party and all applicable rights in patents, copyrights, trade secrets and similar intellectual property rights embodied in the Confidential Information shall remain in the providing party. The Depositor party agrees to treat all such Confidential Information as confidential and shall not disclose such Confidential Information to any third party; provided that the Depositor may disclose the Confidential Information to its Representatives (as defined below) who have a need to know such information in connection with the evaluation of the purchase of the Asset. The Depositor shall use at least the same degree of care to avoid disclosure of such Confidential Information as the Depositor uses with respect to its own confidential information of like importance.
    3. The Depositor shall not use Confidential Information for any purpose other than evaluation of the Asset for purchase and shall prohibit its agents, financial advisors, employees, officers and directors (collectively, “Representatives”) from using the Confidential Information for any purpose other than as specifically agreed upon by the parties hereto.
    4. This Agreement shall not apply to information that on the effective date of this Agreement has been or thereafter is: (a) developed by the receiving party independently of the providing party and not based upon or derived from information provided or delivered by the providing party to the receiving party; (b) rightfully obtained by the receiving party from a third party without restriction; or (c) publicly available other than through the receiving party in violation of the terms of this Agreement.
    5. In the event that the Depositor is required to disclose any Confidential Information, the Depositor will cooperate with the providing party and, when possible pursuant to statutory or regulatory authority, provide the providing party with prompt written notice so that the providing party may seek a protective order or waive compliance by the Depositor with the provisions of this Agreement.
    6. The Depositor acknowledges that the unauthorized disclosure of Confidential Information may cause irreparable injury to the providing party and that, in the event of a violation of any of the Depositor’s obligations hereunder, the providing party shall have no adequate remedy at law and shall therefore be entitled to seek enforcement of each such obligation by temporary or permanent injunctive relief without proving damages, and without prejudice to any other rights and remedies which may be available to the providing party at law or in equity.
  4. Right of First Refusal. If, at any time while Depositor’s Deposit is on account with Broker, the Seller associated with the listing connected to your Deposit receives a bona fide offer below list price from any party to purchase the Asset, Broker shall notify Depositor of the offer. If Depositor does not elect to match the offer in writing within twenty-four (24) hours, Seller may then sell the Asset to the first offeror, provided the sale is on the conditions specified in the offer sent to Depositor.
  5. Refund of Deposit. Depositor may request a refund of the Deposit at any time, for any reason, or no reason at all. Broker will refund the Deposit as soon as commercially possible.
  6. Deposit Not Used for Purchase. Should you choose to make a purchase of an Asset, your Deposit will be returned to you and will not be used as a potion of the Payment Price of the Asset.
  7. Wire Fees and Other Expenses. Broker does not charge Depositor any wire or transfer fees, however, certain fees and expenses may be charged by your financial institution and are solely your responsibility.
  8. Notices. All notices required under this Agreement shall be made to Broker at support@empireflippers.com.
  9. Choice of Laws and Venue. Parties and Depositor agree that any and all claims arising out of or related to this Agreement brought by or against Broker, including its validity, interpretation, breach, violation, or termination, shall be brought in the exclusive forum of the Kalamazoo County Circuit Court and pursuant to Michigan law. The Parties expressly consent to personal and subject matter jurisdiction in this forum. The prevailing party is entitled to payment of its costs, expenses, and attorney fees by the non-prevailing party for actions, disputes, or litigation arising out of or related to this Agreement.
  10. Entire Agreement. Except as otherwise provided, this Agreement is the entire agreement between the Parties. This Agreement supersedes any prior written or oral agreement between the Parties.
  11. Effective Date. The Effective Date of this Agreement is the date Depositor consents to the same.