The Opportunity Ep.31: Using Your Personal Expertise to Optimize Content Businesses

On this episode of the Opportunity Podcast, we will be speaking with Mark Ow who went from working as a computer engineer for companies like Apple, Dell, and Microsoft, to purchasing and growing two content businesses he recently acquired from our marketplace. Mark comes from a strong computer industry background which helped him scale his acquisitions, one of which he was able to 5x the monthly net profits.

Mark had an ‘ah-ha moment’ when he realized the amount of time he could save purchasing an online business already generating cash flow. This realization gave him the inspiration to find and acquire two content businesses from our marketplace. With some help from his brother, Mark improved page load speeds, the UX on his sites, and improved the content to better serve results based on the searcher’s intent, something Google has started to favor more and more when determining your sites ranking for keywords. Mark gives us his thoughts on what first time buyers should look for while performing due diligence on a business, and his strategy to grow content sites within evergreen niches to maintain stability.

Sit back, grab a coffee, and get ready to discover how you can optimize your first digital asset to see returns after making some not so common improvements.

Listen to This Episode

Topics Discussed in this episode:

• What first-time buyers should watch out for during due diligence
• Tips for scaling content sites within evergreen niches
• Building a personal brand voice over publishing third-party generated content
• How to manage multiple assets as a solopreneur
• Extremes you may want to steer clear from when purchasing your first business

Mentions:

• • Empire Flippers Podcast
  • Empire Flippers Marketplace
  • Ahrefs
  • Moz
  • Authority Hacker
  • Listing #51819
  • Listing #50681

We hope you enjoy the episode! Have interesting insights on growth opportunities in online business? Know any useful tips when it comes to growth? Either way, leave us a comment below, give us a shout on your favorite social media platform, or leave us a great review if you’re loving the show.