Niche Website Content – Our Process And Providers For Site Content
We’ve had some questions about content recently and I wanted to give an in-depth article regarding the different styles of content we have written for our sites. When first starting out, it was my thought that we wanted less-than-stellar content so that readers would be less than impressed and might be more likely to click to find more information. While that may be true, you’re also more likely to have searchers back out from your site and you won’t get some of the long-tail traffic that will get the searchers there in the first place. Over the last few weeks we’ve tested out various content strategies and sources for content and I wanted to share with you what we’ve found and give you some ideas for having your content written as well.
Process For Ordering Content
When we started ordering niche website content, Fiverr was our primary source due to a tremendously low price point. Since then, we’ve ordered almost 2,000 gigs from Fiverr! We also liked the fact that if you’re ordering from Fiverr, you’re getting multiple writers which will vary the style and quality of the content. When we passed this responsibility on to our Content Manager role we added many of the steps that Joe and I had neglected a bit when we were still ordering the content ourselves. They the ran with it and did a much better job than we were able to do with it, actually. They’re quite militant with the writers and very strict on what they’ll accept! Here are the steps in their process:
- Primary keyword and long tails are ready to go – This is party of our keyword research. All content being ordered (Whether the primary article for the site or one of the secondary articles) has a Primary keyword and at least 3 long tail keywords to target.
- Order from Fiverr – Log into Fiverr and go to our regular content providers and order the content using the proper script, depending on whether it’s primary or secondary content. (We give our content writers and script away to those subscribed to our email list, check it out here!)
- Record the order – Log the Fiverr order number in the Google Doc for quick reference and so we can follow up if the order is taking too long, has been cancelled by seller, etc.
- Login to Fiverr and download the file
- Check for duplicate content via Copyscape via paid account – It’s important to note that you should put sections or paragraphs into Copyscape at one time rather than the entire article…you’re more likely to find duplicates this way
- Check grammar and spelling – Our Content Managers are much better writers than the average writers on Fiverr and can quickly make a few edits to the document to improve the overall quality
- Check keyword density – We currently look for the primary keyword to be mentioned once per 100 words or more and the long tails once or twice per article
- Check snippets of the content via exact match Google search – They’ll take 6-10 word strings in the content and search in quotations for those snippets online. This is a more thorough check for duplicate content than Copyscape
- Check for “natural language” in the article – They’re trained to look for content like, “You probably won’t find a better ____ than this. Many people rave about this ____ online because the quality is unmatched. You can pick up a _____ for cheap at your local store or even with many online retailers…” This will NOT cut it. If the article is about curling irons, for example, it should read more like, “Make sure you consider the quality of the curling iron before purchase. If you go with one of the cheaper brands, it’s more likely to damage dry hair, or create that unmanageable frizz that everyone hates…”
- Save the content and mark it ready to go in the Google Doc – Once this step is complete, another agent will see that it’s done and ready to be uploaded to WordPress.
- Advantages: Plenty of writers and writing styles to choose from, CHEAP, can work directly with the writers to get the content you want
- Disadvantages: Relatively low delivery rate, quality of content can vary significantly, more difficult to track orders
- Price: $5 for primary articles and around $2 on average for secondary articles
- Your Time: When factoring in non-delivery, it’s around 45 minutes per order, so around 2 hours 15 minutes per site
- Delivery: Anywhere from 2 days to 14 days, depending on whether content is delivered
- Advantages: Higher quality articles on average, various pricing levels depending on content needed, can count on delivery, pretty cheap
- Disadvantages: No ordering “system” and have to order via email, slight edits needed, limited capability
- Price: Anywhere from $0.68 to $3.49 per 100 words. We ordered 500 word “Keyword Optimized” articles for $5.00 each
- Your Time: Around 15 minutes per piece of content, or 1 hour 15 minutes per site
- Delivery: Anywhere from 3-5 days, depending on how much content is ordered
- Advantages: VERY well written content, easy to use system (after you sign up and get the hang of it), lightning fast delivery, built-in keyword density tool
- Disadvantages: Awfully expensive, keyword density tool doesn’t work with our current “system” (we want our primary listed once per 100 words at least and long tails once or twice each post…the keyword density will apply similarly for any keyword you put in)
- Price: Expensive. Right a $8.00 for a 500 word article for 3-Star content and $15.40 for a 700 word article from a 4-Star writer
- Your time: Around 10 minutes per piece of content, or 50 minutes per site
- Delivery: Very quick, 90% of articles delivered within 48 hours, with the rest at around 3 days