Culinary

#97635
For Sale
Verified

Culinary

Application
Listing Price $240,668
Multiple 2.8x
Net Profit $85,954
Revenue $663,732
Profit Margin 13%

First Made Money

1st of June, 2021
(5 years 4 months old)

Assets Included in the Sale

  • Primary domain
  • Secondary domain
  • Branded email addresses
  • Partnership Agreement with Franchise Restaurant
  • Platform source code
  • iOS App
  • Android App
  • Store Owners app (iOS and Android)
  • Brand and creative assets
  • Partner store network
  • Customer database
  • Social media accounts
  • Blog content and CMS
  • Ambassador programme
Listing Details

This listing is for an Application business established in June 2021, operating in the Culinary niche. The business operates a two-sided mobile marketplace serving a local Australian market, connecting food retailers with consumers and enabling merchants to monetize surplus perishable inventory that might otherwise go unsold. Customers purchase discounted assortments from participating food businesses through the platform and collect their orders directly from the retailer, while merchants manage availability, pricing, and pickup times through a dedicated business interface. The platform works with more than 250 partner stores, with approximately 100 or more generating revenue in any given month. The partner network includes both independent retailers and multiple locations belonging to national franchise chains, with one franchise growing its participation from approximately 12 to 32 stores over the past 18 months, demonstrating the potential to further expand the platform's merchant network. Customers primarily interact with the platform through dedicated iOS and Android applications, alongside a separate merchant-facing application. The business benefits from strong ratings and reviews across both the Apple App Store and Google Play Store, which represent important sources of organic customer acquisition. Both customer-facing applications maintain average ratings well above 4.5 stars, with each having accumulated multiple hundreds of reviews. The business has also experienced strong revenue growth over the past year.

The business is highly passive, with the Seller dedicating approximately 5-10 hours per week to its operation. The applications were originally developed by the Seller's software agency but have required minimal recent maintenance or development, with ongoing technical expenses consisting primarily of hosting costs. The customer-facing applications are built using Flutter, with a Node.js and MongoDB backend hosted on AWS. Based on the current functionality, the platform can continue operating without ongoing development work provided no significant new features are introduced. This represents an attractive opportunity for Buyers seeking an established food technology platform in the Australian market, supported by a strong merchant network and organically acquired customer base, with meaningful potential for further geographic expansion both within Australia and internationally.

Disclaimers:

The business's core domain currently uses the .au domain extension. A Buyer will need an appropriate legal presence in Australia, such as an Australian Business Number (ABN), to acquire the domain and operate the business.

Please note that the Seller intends to continue developing applications and software following the sale of the business. This may include providing software development services to independent third-party clients whose businesses overlap or compete with the business being sold, provided the Seller holds no ownership stake or beneficial interest in those third-party businesses. By submitting an offer, the Buyer acknowledges and agrees to this exception to our standard non-compete terms.

Please note: Partner store payouts are processed on Mondays, meaning the number of payouts recorded in any given month can vary depending on the number of Mondays in that month. As a result, monthly net profit may show some timing-related fluctuations that are not reflective of changes in the underlying performance of the business.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Unlocking this listing will grant you full access to:
  • Instant access to the site URL(s)
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
  • Submit a unique offer on the listing
What would you offer for this listing?

Email sales@empireflippers.com to make a unique offer on this listing.

Verified Sellers & Vetted Data

All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.

  • Seller Verification
  • Revenue Verification
  • Traffic Verification
  • Expenses Review

Learn more here

Semrush's Authority Score is a compound metric used for measuring a domain's overall quality and SEO performance. It's based on a series of metrics that prove trustworthiness and authority.

Unlike other similar SEO industry metrics, the Semrush Authority Score is the least manipulable because in addition to link quality (3 levels deep) it also takes into account organic traffic data and any spam signals that might be present.

The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.

The total number of different domains (aka websites) linking to this site.

Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
Opportunities
  • Signing more partner stores.
  • Expanding national franchise partnerships to increase supply without additional operational costs
  • Scaling the ambassador programme to recruit more people who can sign partner stores
  • Launching email marketing campaigns to engage the existing database of app users
  • Increasing social media activity across all four accounts to drive awareness and acquisition
  • Expanding internationally using the existing platform without requiring additional development
Risks
  • Fluctuations in rankings in the Google Play Store and App Stores can impact traffic to the business.
  • Due to constant changes in technology, competition, and the market as a whole, the software could lose relevancy.
Work & Skills Required
  • Answering customer and store support messages
  • Signing up new partner stores
  • Checking listings and automated Stripe payouts
  • Updating the app and website
  • Creating blog content and marketing campaigns
Seller Support Includes

The seller is willing to offer 60 days of email and phone support after the sale, including platform handover, introductions to partner stores and franchise contacts, guidance on the app and web dashboards, and assistance with Stripe migration and app store transfers.The platform’s developer and maintenance agency, will also be available for further development work at its standard agency rates.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 10 Hours

Private Blog Network (PBN): No

Domain Type: .au

Platform: Other

Empire Flippers Certified

All listings in the Empire Marketplace are thoroughly vetted by our team.
We evaluate all opportunities and risks to ensure only quality businesses are listed on our marketplace.

Want to Know When New
Businesses Are For Sale?

Sign up below to get notifications when new listings are available on the Empire Marketplace