Niche: Personal Care

Listing Details

Launched in 2025, this subscription-based native iOS application operates in the focus, sleep, and wellness niche. The app offers 8D audio, binaural beats, solfeggio frequencies, white noise, nature and sleep sounds, guided meditations, and AI-powered personalized wellness content. Revenue is generated through recurring iOS subscriptions, and the business currently has over ~3,000 active subscribers. Key strengths include a lean operating model, recurring subscription revenue, established organic customer acquisition channels, and a product infrastructure designed to support continued feature and content expansion.

Revenue is generated entirely through subscriptions, with the majority of revenue coming from monthly and yearly plans, alongside additional weekly, quarterly, and annual pricing options that have been tested over time. Customer acquisition is driven primarily by influencers, creator content, organic social media, and organic App Store discovery, while paid advertising has only been tested on a limited basis. There are no employees; instead, content creators are compensated based on performance and sales commissions and are expected to remain involved following a sale. The seller, who developed the application, spends approximately 4 hours per week managing occasional updates, influencers, and content creation, and is offering 90 days of transition support.

Potential growth opportunities include scaling paid acquisition through Meta, TikTok, Apple Search Ads, and Google App Campaigns; expanding the creator and influencer program; optimizing onboarding, paywalls, pricing, and conversion rates; introducing additional premium and AI-driven features; and expanding internationally through localization. With an established paying subscriber base, lean day-to-day operations, and several acquisition and product growth channels that have not yet been fully scaled, the business offers a foundation for a buyer seeking a recurring-revenue mobile application.

Disclaimer:

MRR metrics in the listing page and revenue in the P&L were taken from the App Store dashboard. The Churn and LTV metrics in the listing page were taken from RevenueCat.