Pet Care

#97464
For Sale
Verified

Pet Care

Amazon FBAeCommerceOtherAmazon FBM
Listing Price $1,391,804
Multiple 3.2x
SKUs 143
Brand Registry Yes
Net Profit $434,939
Revenue $1,838,148
Profit Margin 24%

First Made Money

1st of April, 2011
(15 years 6 months old)

Assets Included in the Sale

  • Domain
  • Email address
  • Seller Central Account
  • Brand Registry
  • Product Insurance
  • Shopify Account
  • Walmart Account
  • US Trademark
  • GS1 Account
  • Software Tools
Listing Details

This online business is a highly profitable, veterinarian-invented pet medical care brand with a proven track record of over 350,000+ units sold. Operating primarily through a streamlined Amazon FBA model (US) with additional channels via Chewy and wholesale, the brand has established itself in the pet care niche. Unlike generic private-label competitors, this brand commands unparalleled credibility, having been trusted and utilized in university teaching hospitals nationwide. This is a highly defensible asset with institutional validation, organic top-3 keyword rankings, and clear infrastructure built for immediate scaling.

The founding team, preparing for retirement, highlights that the business is not being sold due to a lack of opportunity but rather as a lifestyle choice. Approximately 95% of the business is driven through Amazon, with the top selling product boasting over 5,400 reviews, averaging out to 4.3 stars and an Amazon's Choice badge. The business's participation in Amazon's Strategic Account Services offers potential continued support and strategic guidance post-sale, making this a compelling opportunity for a buyer looking to take over a well-established, loved, and market-leading brand in the pet healthcare industry.

Disclaimers:

Inventory is not normally included in the list price, further details can be provided to Unlockers.

The legal entity section of the Seller Central account is currently locked to the USA meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

This business has a loan associated with it. The seller intends to pay off the loan as part of the sale.

The seller notes that they have had "Some suspensions due to sizing issues, etc. We dispute with Amazon using pictures, etc., and the listings are reinstated."

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
Opportunities
  • Expanding outreach to build a larger recurring B2B customer base
  • Increasing Facebook, TikTok, Google, affiliate, influencer, and content creator marketing beyond Amazon
  • Launching and scaling developed products.
  • Expanding into additional international Amazon marketplaces
  • Developing underutilized products within the existing catalog
Risks
  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
  • An increase in Paid Traffic pricing could make the ads unprofitable.
  • Supplier increasing prices
  • Amazon can suspend or cancel your account due to a breach of its terms of service (ToS).
Work & Skills Required
  • Boxing and shipping customer orders
  • Managing accounting and bookkeeping
  • Managing Amazon advertising campaigns
  • Resolving Amazon-related issues collaboratively
Seller Support Includes

The seller is willing to offer 90 days of dedicated transition support, including up to 14 hours of video or phone strategy sessions and responsive email guidance. Support includes training on Amazon Seller Central, introductions to trusted suppliers, historical PPC, Chewy, and wholesale strategies, operational troubleshooting, ordering guidance, growth planning, and final knowledge transfer; it does not include ongoing daily task execution such as customer service or live PPC campaign management.

Reason for Sale

The seller would like to retire after having built this business to where it is today.

Other Information

Work Required Per Week: 40 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify, Amazon

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