Business
Business
First Made Money
1st of June, 2023
(3 years 3 months old)
Assets Included in the Sale
- Primary Domain
- Branded Emails
- Google Ads
- Meta Ads
- Other Ads
- Employees / Contractors
- Colorado Statement of Trade Name
- Copyright
- Email Marketing Software
- Email List
- All Images & Copy Materials
- SOPs
- Software Tools
Listing Details
Launched in 2023, this B2B SaaS business provides an all-in-one software platform for small home-service businesses. The platform combines CRM, estimates and invoicing, scheduling, payments, customer communications, recurring service plans, and sales tools across web and mobile applications. Key strengths include a loyal customer base that has continued to grow through word of mouth despite no marketing over the past year and continued year-over-year revenue growth.
Revenue is generated primarily through SaaS subscriptions, with additional usage-based revenue from payment processing and communications services. The business offers Starter, Growing, and Enterprise plans priced from $99 to $199 per month, with approximately 95% of customers paying monthly and 5% annually. Around 11% of customers also use a $35-per-month phone system add-on. Approximately 30 new customers join per month during the summer, with lower acquisition during winter month. Influencer marketing was used when the business first launched and phone outreach to the mailing list was carried out in 2024. No marketing has been carried out for the past year and all new customers have come from word of mouth.
The seller spends approximately 20 hours per week designing and programming new features, fixing bugs, and handling escalated support requests. A full-time developer currently works 40 hours per week across product development and customer support and is willing to continue with a new owner at approximately 20 hours per week. The seller also offers up to 90 days of transition support. Growth opportunities include expanding the existing affiliate program, establishing new influencer partnerships, and testing currently untapped paid acquisition channels such as Google, Meta, and YouTube. With an established subscriber base, proprietary software, organic customer acquisition, and multiple avenues for further marketing and product development, the business presents an opportunity for a buyer with stronger distribution and growth expertise.
Disclaimer:
Google Analytics was installed in July 2026.
Earnings
Site Traffic
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Opportunities
- Expanding the affiliate program and partnering with home-service influencers
- Launching paid acquisition across Meta, YouTube, and Google Ads
- Enhancing the product roadmap to boost word-of-mouth and organic growth
Risks
- Due to constant changes in technology, competition, and the market as a whole, the software could become irrelevant.
- Any extended downtime or security breach could erode user trust - service failures often lead to customer churn as clients quickly seek more reliable alternatives.
Work & Skills Required
- Designing and programming new features
- Fixing bugs and troubleshooting technical issues
- Responding to escalated support requests
Seller Support Includes
The seller is willing to offer 60 days of full transition support via email, phone, and video calls, including scheduled screen-share sessions covering the codebase, architecture, deployment process, web and mobile apps, backend Cloud Functions, third-party integrations, and assistance transferring key accounts and services to the buyer’s ownership. The seller will also provide 30 additional days of email support for critical questions, with video calls available as needed for operational blockers, and may be available for ongoing consulting thereafter on mutually agreeable terms.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 20 Hours
Private Blog Network (PBN): No
Domain Type: .io
Platform: Other
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