Niche: Pet Care, Supplements

Listing Details

Established in June 2019, this pet wellness supplement brand offers a differentiated range of supplements designed for modern pet owners seeking effective daily wellness support without filler-heavy formulas. The products use inactive bases led by meats and vegetables, with no unnecessary fillers, helping the brand stand apart from many conventional pet supplements.

Each formula includes a branded, clinically studied “super ingredient” selected to provide stronger substantiation and product differentiation than generic alternatives. The supplements are produced using a cold-extruded manufacturing process that avoids the addition of water, helping reduce concerns relating to mould, preservatives and product stability. The brand is also NASC certified, providing additional third-party credibility in a category where safety, quality and compliance are key purchasing considerations.

The brand operates as part of a larger pet wellness company and sells through Shopify, Chewy, wholesale partners and PetSmart. Fulfilment is managed through a company-owned facility, which is used for central inventory storage and to supply channels including Amazon and Chewy. This structure allows inventory to be stored more cost-effectively than relying solely on FBA storage.

The business requires less than five hours of owner involvement per week. Employee and warehousing expenses have been allocated based on the brand’s proportional share of the wider company’s operations, providing a clearer representation of its standalone performance.

A new owner would need to assume responsibility for inventory management currently handled by the company’s Supply Chain Manager and fulfilment team. However, the product range does not require daily or weekly outbound fulfilment activity, helping keep ongoing operational demands relatively manageable.

Disclaimers:

This listing is a listing transfer - the Amazon account is not included in the sale.

The brand registry of this listing is registered to the parent brand, which is not included in the sale.

Inventory is not normally included in the list price, further details can be provided to Unlockers.

The continuation of the PetSmart.com partnership following a sale cannot be guaranteed. Due to the nature of the relationship and the scale of the wider company’s business with PetSmart, the seller has less confidence that this channel can be transferred to a new owner. As a result, all PetSmart.com revenue and profit have been excluded from the financial reporting and valuation.

Only Amazon revenue was verified in the P&L - further verification of the Chewy and Shopify financials is recommended.