Niche: Supplements

Listing Details

This is a cash-flowing, subscription-first DTC supplement business operating in the health and wellness category, focused on addressing a common consumer issue through a proprietary gut-health formulation. Launched in March 2025, the business has scaled rapidly to approximately $945K in trailing twelve-month revenue with ~$229K in net profit, maintaining profitability every month since inception. Approximately 56% of revenue is driven by recurring subscriptions, supported by a base of ~2,250 active subscribers and generating ~$107K in projected monthly recurring revenue. The brand serves a global customer base, with the majority of sales coming from the United States (50%), followed by Australia (16%), the UK (13%), Canada (8%), and other regions.

The business benefits from strong, proven unit economics, including a 71.8% gross margin, $32.45 customer acquisition cost, and $131 lifetime value, supported by a 3.26x blended ROAS across a fully tested Meta-driven acquisition engine. Customer acquisition costs are typically recovered on the first order, with profitability driven by recurring subscription rebills, creating a compounding revenue model as retention improves and the subscriber base grows.

Operations are fully outsourced and highly streamlined. The business is supported by a small contractor-based team handling creative production, funnel optimization, and customer support, while fulfillment and manufacturing are managed through an integrated supplier and logistics partner in China. This just-in-time model eliminates the need for inventory holding, reduces working capital requirements, and allows for efficient global fulfillment without operational complexity.

Owner involvement is minimal, requiring fewer than 10 hours per week and focused on high-level oversight such as reviewing ad performance, approving creatives, monitoring KPIs, and coordinating with the team. With no current presence on Amazon, underutilized email marketing, and clear opportunities for funnel optimization, SKU expansion, and fulfillment improvements, the business represents a profitable, scalable subscription asset with immediate cash flow and significant upside for a growth-focused buyer.

Please note that this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal and all materials have been prepared by the broker.