Niche: Food & Beverages

Listing Details

Launched in 2009, this Display Advertising site operates in the recipe niche and monetizes primarily through Display Advertising and Affiliate partnerships. With a Semrush Authority Score of 41 and consistent year-over-year revenue growth since 2023, the site benefits from strong domain age, diversified revenue streams, and a streamlined content process supported by a photographer and an MSN publishing partner.

Revenue is diversified across 66.70% Display Advertising via Raptive, 12.98% Display Advertising via MSN Syndication, 13.23% Sponsored Posts, and 7.10% Affiliate income. Traffic is primarily driven by Organic Search (66.34%), followed by Direct (17.12%) and Organic Social, primarily Pinterest (13.67%). The business maintains an email list of 9,200 subscribers hosted on Kit (ConvertKit), built largely through a “print pass” feature that captures emails before recipe downloads. The list generates a 25% open rate and 2% click-through rate, offering additional monetization potential. Content is consistently added, with up to six new posts published per month during busier periods. The seller writes the content using a structured template and trained AI assistance, while a contracted photographer is paid $375 for 12 fully edited high-resolution images and shared rights to the images. An external MSN publishing team manages MSN content distribution under a profit-sharing agreement (20% to the seller). The seller focuses weekly on updating older posts, scheduling emails and Pinterest pins, reviewing MSN content, and conducting monthly keyword research and editorial planning. The business requires approximately 10–15 hours per week to be maintained by the owner. No paid advertising or link-building services have been used, and the site has not incurred any penalties.

With an established brand, aged domain, diversified monetization, and operational support in place, this business presents a scalable opportunity. Growth avenues include further optimizing Pinterest and social channels, expanding sponsored content partnerships, enhancing email segmentation and automation, and increasing publishing frequency to capitalize on its strong organic search foundation.

*Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. Buyers are responsible for checking the site's traffic level before purchasing the listing.