Beauty

#91913
For Sale
Verified

Beauty

eCommerce
Listing Price $121,209
Monthly Multiple 8x
Pricing Period 12 Months
Avg. Monthly Profit $15,151
Avg. Monthly Revenue $71,958
Profit Margin 21%

First Made Money

1st of March, 2025
(1 year 1 month old)

Assets Included in the Sale

  • Primary domain and all site content/files
  • Shopify Store
  • Google Ads
  • FB Ads
  • Staff
Listing Details

This listing represents an eCommerce first monetized in January 2025, operating in the beauty niche. The Shopify store offers a variety of skincare and beauty products designed to address common concerns such as hydration, firmness, and aging, including masks, serums, and other items for at-home routines. Despite its relatively short history, the business has generated strong revenue, driven by an effective social media advertising strategy, with healthy profit margins historically around 20% or higher.

The company sells exclusively through its Shopify store to a predominantly Spanish-speaking customer base, with Mexico (41% of sales), Spain (24%), and the United States (22%) representing its largest markets. The sellers dedicate approximately 10 to 14 hours per week to the business, focusing on ad performance analysis, contractor communication, and inventory forecasting. Marketing is managed by a two-person team—one specializing in email marketing and the other in Google Ads—both of whom are willing to continue working with a new buyer. A dedicated logistics agent based in China oversees the entire fulfillment process, including sourcing from multiple manufacturers, storage, and order fulfillment, with full integration into the Shopify store. This business presents an excellent opportunity for buyers seeking an early-stage beauty brand with significant potential for growth through expanded SEO and social media efforts.

Disclaimers:

Inventory for this business is included in the sales price.

The Seller, operating under a Canadian LLC, does not charge VAT at checkout for customers ordering from Spain (approximately 24% of total orders). According to the Seller, the business operates under a structure in which customers act as the “importer of record,” and the Seller is not liable for VAT on those sales. Prospective buyers may consult with the Seller for further details and are encouraged to use their own discretion when evaluating the potential impact of VAT obligations under their intended operating structure.

The Seller does not have Google Analytics installed on the website. Traffic and website performance data can be obtained from Shopify upon request.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users

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Semrush's Authority Score is a compound metric used for measuring a domain's overall quality and SEO performance. It's based on a series of metrics that prove trustworthiness and authority.

Unlike other similar SEO industry metrics, the Semrush Authority Score is the least manipulable because in addition to link quality (3 levels deep) it also takes into account organic traffic data and any spam signals that might be present.

The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.

The total number of different domains (aka websites) linking to this site.

Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
Opportunities
  • Partnering with beauty laboratories to develop proprietary formulations and exclusive hero products
  • Attending industry trade shows to secure exclusive manufacturing contracts and optimize supply chain margins
  • Transitioning from retailer to proprietary brand to build IP, brand equity, and long-term exclusivity
Risks
  • An increase in Paid Traffic pricing could make the ads unprofitable.
  • Changes in manufacturing costs can affect the margins of the business
Work & Skills Required
  • Managing customer service emails and customer communications
  • Overseeing paid social campaigns on Facebook and Instagram for profitability
  • Coordinating suppliers, inventory levels, quality control, and production reorders
  • Analyzing performance metrics like ROAS and CPA to optimize and scale ad spend
  • Managing email marketing strategy, Klaviyo flows, newsletters, and retention
  • Managing Google Ads strategy to capture and convert high-intent traffic
Seller Support Includes

The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 12 Hours

Private Blog Network (PBN): No

Domain Type: .co

Platform: Shopify

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