Niche: Food & Beverages, Culinary

Listing Details

Launched in 2017, this website is a well-established food and entertaining brand centered on approachable, make-ahead recipes and stress-free hosting ideas. Built for busy people who love to entertain without spending hours in the kitchen, the site has grown into a trusted destination for readers seeking elevated yet easy-to-execute recipes and creative hosting inspiration.

With 8+ years of SEO-optimized evergreen content, an SEM Rush Authority Score of 39, and a robust backlink profile featuring placements in The Kitchn, Yahoo, MSN, HuffPost, Food & Wine, Southern Living, and other top-tier publications, this blog is a standout performer in the entertaining niche. The brand’s clean, modern aesthetic and relatable tone appeal to a broad lifestyle audience of home cooks and hosts alike.

The business currently earns 94% of revenue from Raptive display ads and 6% from Amazon Associates, maintaining consistent, mostly passive income with minimal time investment. The seller dedicates roughly 2-3 hours per week to the site, managing photography, SEO, and ongoing content updates. This year alone, 14 new posts have been added alongside optimizations to existing top-performing recipes. All backlinks have been earned organically through methods such as Facebook recipe groups, HARO features, and media outreach — with no paid link-building.

The site’s strong SEO foundation reflects the seller’s professional background as an SEO strategist for bloggers, giving the next owner a clear advantage: the site’s content structure, keyword targeting, and internal linking are already optimized for long-term growth. The seller is open to offering transition guidance to ensure the new owner can maintain and build on that momentum.

This business offers the ideal blend of authority, stability, and scalability — a turnkey brand that generates dependable income with significant room to grow through additional content, affiliate expansion, or product creation.

Additional Notes:

*The blog’s Instagram account (100K+ followers) and YouTube channel are not included in the sale, as they are currently being transitioned into the seller’s personal brand. The Instagram account independently generates $30,000+ per year in brand partnerships and sponsored content. The Instagram and YouTube revenue has been excluded from the P&L.

*Other than having her name in the domain name, there is no other direct ties to personal branding on the site as all personal photos and references has been removed.

*The seller intends to work on a new blog in the home/lifestyle/recipe world - however plans to niche it differently. Instead of focusing on entertaining guests - like the site for sale - the seller plans to focus the new blog on family/parenting/home recipes and inspiration. The seller is willing to discuss specific terms with a potential buyer around what keywords they must avoid on the new blog in order to avoid competition moving forwards.