Niche: Supplements, Health & Fitness

Listing Details

Launched in 2017, this Amazon FBA and e-commerce business is among the first to offer a wider range of chewable vitamins to adults in the United Kingdom and has generated over $12 million in revenues since inception. The business features a trademarked and Amazon Brand Registered product portfolio, offering a range of dietary supplements focused on general wellness, relaxation, and essential nutrients. These products are highly suitable for recurring subscription orders, bolstered by an engaged customer base of over 57,000 email subscribers and strong customer reviews, with two leading listings boasting over 1,000 reviews each and consistently ranking within the top 50 of their respective subcategories.

The business benefits from highly diversified sales channels: Amazon FBA accounts for approximately 45% of sales, non-Amazon direct-to-consumer (D2C) e-commerce contributes another 32%, and B2B sales drive the remaining 21%. Direct-to-consumer sales are predominantly concentrated in the United Kingdom market, with additional presence in Romania, the Netherlands, Ireland, France, and Germany. A robust relationship with a Saudi Arabian distributor materially enhances profit margins. The operational model relies on a sole supplier based in China, with product storage and delivery managed through Amazon's fulfillment network or a third-party logistics (3PL) provider.

*Inventory is not normally included in the list price; further details can be provided to Unlockers.

*** Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can be finalized. It is highly recommended to begin the VAT registration process as soon as possible