Automotive, Apparel & Accessories
Automotive, Apparel & Accessories
Business Started
1st of January, 2020
(5 years 8 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Trademark
- Supplier Relationships
- Shopify Account
- Social media accounts/pages (Facebook, Instagram)
- Email list (over 50,000)
- Patents
- Distribution agreements
- Influencer relationships
- Secondary domain
- 301 Redirects
Listing Details
This multi-channel ecommerce brand specializes in motorcycle accessories and has established a strong presence across Amazon FBA (53%), Shopify (28%), and B2B distributor sales (19%) in the EU and Japan. Founded in 2020, the business operates within the apparel and automotive niches, offering a core ASIN with 9 SKUs in multiple colors and fulfillment variations (FBA & FBM). The brand has built credibility with over 2,500 reviews averaging 4.3 stars, supporting consistent sales growth across all platforms.
The business runs with healthy fundamentals, maintaining 10% net margins, 20% COGS, and a 15.8% TACoS. Orders are efficiently handled through Amazon FBA for marketplace sales and a trusted 3PL for Shopify fulfillment, while B2B sales leverage established distributor relationships in Europe and Japan. A supplier in China provides stable inventory sourcing, ensuring smooth replenishment and scalability.
Currently owned by a larger e-commerce company, the business benefits from professional management practices and experienced staff shared across multiple brands. Seller estimates approximately 40 hours per week are required to oversee operations. The business also has a brand registry 2.0, a trademark, and a patent. With strong customer feedback, a proven product line, and diversified revenue streams, this is an excellent opportunity to acquire a stable, growing e-commerce brand in a highly passionate niche.
Earnings
Site Traffic
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Opportunities
- Expanding the Product Line – Introducing complementary accessories and additional product variations to broaden the catalog, increasing average order value, and capturing more of the existing customer base.
- Introducing New Color Variations & Merchandising – Offering expanded color choices and branded merchandise to tap into repeat customers and strengthening brand loyalty.
- Expanding B2B – Building out wholesale and distribution partnerships more aggressively, especially in regions where the brand already has strong feedback but limited penetration due to a lack of dedicated resources.
- Developing Partnerships – Leveraging collaborations with established retailers, online communities, and distributors to extend reach and enhancing credibility.
- Developing and Increasing Brand Awareness – Investing in brand positioning and marketing to elevate recognition, establishing a stronger presence across sales channels, and maximizing long-term customer engagement.
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- General Management (Fractional): Approving budgets, reviewing performance, and overseeing team management.
- Marketing (Fractional): Handling partner/affiliate outreach, managing Meta & Google ad spend and creative, and running email marketing.
- Amazon Specialist (Fractional): Ensuring products remain in stock and optimizing PPC campaigns.
- Operations (Fractional): Placing purchase orders, managing inventory across 3PL and FBA, and responding to customer support tickets.
- Accounting (Fractional): Conducting month-end financial reporting and reconciliations.
Seller Support Includes
The brand’s GM, along with its marketing and operations leads, will support the buyer through the transition with process walkthroughs and stakeholder introductions, followed by at least 30 days of email support.
Reason for Sale
The Sellers wish to focus on other, larger brands in their portfolio.
Other Information
Work Required Per Week: 40 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon, Shopify
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